News and Perspectives

About our Perspective on Area Development

Why you should Invest with Impact in an Experience Park

Our passionate curiosity about other cultures led us to Africa.  Certainly, there is poverty, but there is also something else: hope, passion and ambition, a very rich culture and … lot’s of business opportunities!

Leisure, hospitality and tourism industry are responsible for most of the gross national product of these upcoming markets. It’s the first sector that opens the window to the world and it creates a wind of change. Not only in the capital city, but also in rural areas.  Generating many jobs, skilled and unskilled , it makes people able to look with different eyes, being proud on their environment.  And of course, investments in hospitality and real estate brings big opportunities for investors.
This is why we, at GreenDreamCompany, have developed the product of Experience Parks.
At GreenDreamCompany we believe in making the largest possible impact in new and upcoming markets.

Please watch this video to get a feeling on how we want to make a difference.

Interested in investing with impact?

The Experience Parks are scalable, the concept adapts to any country: telling the legends and cultural stories, showing the highlights of the region in a pleasant and natural setting. Through government commitment and finding optimum cooperation with local stakeholders, this means lower risk and an interesting ROI for investors who are seeking mid- or longterm capital investments.

Our ideal investor knows Africa! He or she knows Africa has it’s challenges but also has a booming economy.
He or she want to be part of the opportunities that comes with it. A global orientated, colourful person or company, willing to share his network.  Our ideal investor has a business approach but is dedicated to these ventures. He or she understands that investing in people and nature is part of the deal. He/she must appreciate a sense of belonging.

Technical information about our projects:  www.solomonshiddentreasures.com

Financial information about the investment propositions: www.ubuntu-impact-investments.com

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Europe: do we understand the value of tourism?

Last perspective we discussed the impact that tourism has on least developed countries, mainly focussed on Africa. Looking at the news of the last few weeks, all we see is news updates on overcrowded cities such Amsterdam, Venice and Barcelona. Locals are angry. ‘The city has completely lost its identity.’, “tourism kills neighbourhoods.” And “Tourists go home” are common messages that are communicated by inhabitants of many European cities. Does tourism here not have the same value as it has in countries in Africa? Or are we in the west too spoiled with our economy that we do not see the real potential that tourism has?

Tourists are invading cities

With tourists invading popular cities in Europe many countries are thinking about regulating the number of arrivals of tourists in their cities. For example, in Barcelona they are thinking about a tourist’s tax, Croatia wants to decrease cruise ships and other cities want to decrease the amount of tourists at popular spots. How can tourism be good for a country or city while all it does is create rubbish, noise, take over houses for locals and destroy national heritage?

Tourism: what are the numbers?

The research company Oxford Economics calculated that the tourism sector creates 10.2% of the world GDP. In the whole world tourism brings in 6400 billion euro’s. Besides this amount of money it also creates 1 out of 10 jobs (292 million). The tourism industry is the fastest rising industry in the world and therefore experts say that tourism is becoming more and more important for Europe and the world. Worldwide there are countries where more than half of their income is from tourism. The Maldives is most highly ranked with 77.8% of their GDP (!). In Europe, Croatia is leading with 18.8%, but also in Italy, France and Spain the contribution of tourism is high.

Authenticity is leading

The problem is that in tourism people are looking for two things: comfort and authenticity. Travel agencies are adjusting towards their customers’ demand, while locals need to show hospitality towards these tourists and be ‘authentic’. It makes sense that all popular cities like Amsterdam (the iconic houses), Barcelona (the Gaudi buildings) and Venice (the canals) are overcrowded. All these cities have something in common: it has something authentic. But in order to keep attracting tourists to these cities (and countries) it is therefore mostly important to keep this authentic culture. So, what do you need? The locals. In all of these cities it is very difficult to find a local and ask where to go. It is all tourists. (Venice, which has 265,000 inhabitants for around 24 million visitors annually.). But also the preservation of the heritage sites are important in order to keep attracting tourists. Research has shown that: Nearly 50% of World Heritage sites, which are recognized by UNESCO for their outstanding universal value, do not have tourism management plans in place to prevent the negative impacts of tourism.’ 

What you see happening is that the enthusiasm to travel is increasing but the enthusiasm of the cities and locals is increasing. There is a problem there. Looking at all the activists in these cities that are trying to ban tourists, these locals forget that their economy is also highly depended on the tourism sector. In Spain for example tourism drives 12% of the total economy. In Dubrovnik, Croatia they do not demonstrate as most people make a living out of tourism, but they do believe that they might become the victim of their own success. Maybe there is a task for the government of these cities to connect the advantage of tourism with the interests of the inhabitants. Create sustainable tourism where meeting each other is central, where it will add value to the quality of life of the locals and the tourists.

The role of the ministry of tourism

The situation that is arising in these cities seems to be connected to a lack of vision from the governments in these countries. In Turkey the ministry of tourism has shared a strategy for tourism in the whole country. He said that tourism can be a facilitator between communities and countries, it can lead to new ideas and shared values between cultures. It might even help in solving political conflicts and keeping peace.

Maybe countries like Spain, Italy, Croatia and the Netherlands are wise to think about adding tourism to their political agenda and think of a national strategy to keep tourists to their countries, but start marketing other parts of the country to spread the tourists across the country. Create a tourism infrastructure. In this way we can all enjoy visiting new places and still have a good quality of life in our hometown.

Sources:

Volkskrant

Katholiek

We Forum

NOS

Turkish news

A GreenDream’s Perspective: How tourism can contribute to the world’s most important goals

If you have followed the news lately you cannot help but notice that a lot has been written on tourism and sustainability, the Sustainable Development Goals (SDG) that have been set by the United Nations but most importantly the role that tourism can play in reaching these goals. Enough information to give our view on this topic, we thought.

Recently the Dutch news channel NOS reported that Africa is becoming the fastest growing destination when it comes to tourism. The most of these tourists visit the North and South of Africa (that is where the resorts are situated) which cover 64% of the total amount of tourists. You would think that most of these tourists are international but it might surprise you that 4 out of 10 tourists are from Africa itself. These regional business-, medical- and leisure trips are contributing to the growth of tourism in Africa. But why is tourism actually increasing?

Tourism as a facilitator of economic growth

In a report from the World Tourism Organization (UNWTO, 2017) on ‘tourism for sustainable development in least developed countries’ it has been mentioned that “international tourist arrivals have experienced an annual increase of around 4% since 2009” and at the moment the world’s total exports consists 7% of tourism and the world’s services 30%. Here it can be seen that tourism is very important for trade. The report also says that tourism can actually reach the goals of the SDG in 2030 when it comes to sustainable economic growth, sustainable consumption, production and also the sustainable use of the oceans and marines. This means that tourism will represent 10% (!) of the gross domestic product in the world. But it will not only contribute to these three goals, tourism ‘has the potential’ to directly and indirectly contribute to all of the SDG’s, which are 17 in total. (This would mean that all the three dimensions of sustainable development are managed: economic, social and environmental) Wow! That sounds impressive right?

Tourism: How are we doing?

The UNWTO has defined sustainable tourism as: ‘tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities’’. How is tourism doing at the moment?

  • It is providing one out of ten jobs in the world. Mostly the vulnerable young and women get into the labour market.
  • The world’s 48 least developed countries received 29 million tourists.
  • These countries see tourism as a sector that can provide them with economic development, job creation, and poverty reduction and can improve their international reputation.
  • Tourism provides foreign exchange and investment, it generates employment and business opportunities.
  • With the increase of tourists in a country the export and import of services also increases.

It can be concluded that a lot is happening in the tourism sector, especially in the least developed countries. What is needed to expand this growth?

Economic performance, policies and image.

The UNWTO has set five pillars for sustainable tourism that are most important.

·         Pillar 1- Tourism policy and governance

·         Pillar 2- Trade Investment, Data and Competitiveness

·         Pillar 3- Employment, Decent Work and Capacity Building

·         Pillar 4- Poverty Reduction and Social Inclusion

·         Pillar 5- Sustainability of natural and cultural environment

From all of the 48 least developed countries most of the countries would say that the second pillar is most important. Followed by the first. The first pillar makes countries aware of the importance of having a proper tourism strategy and a solid ministry of Tourism for example. Following these pillar Rwanda, for example, created a tourism policy for 2020. But something that gives struggles considering the second pillar ‘economic performance’ is the bad reputation that Rwanda, due to the genocide, and other countries face due to wars, social strives and poverty. The media also keeps that image alive and travel warnings from other countries make that is very hard for such a country to break this image. This means that very good marketing is needed to change this image. Easier said than done.

Skills and cultural heritage

Seeing that tourism is important in many countries, three other subjects come to mind: education and preserving cultural heritage and nature. In many of these countries there is still a gap between the skills that are required and the skills that they actually possess. When there are colleges, they do not have the qualified instructors. Also speaking different languages, most importantly English, and giving good service to customers are requirements for a good tourism sector. From a GreenDream’s perspective we would also say that is not only important to understand what ‘offering service’ is, but also understanding different cultures and seeing that every culture has different rules and manners. Another pillar, which is also perfect for tourism is the preserving of cultural heritage and nature. Many countries are protecting their wildlife and are creating more nature reserves.

What needs to happen?

Mostly everyone needs to understand the importance of tourism. It is not something that is just a fun thing, it can actually help a country grow economically, provide jobs, creating value chains, help local businesses expand and preserve nature and cultural heritage. Instead of only supporting countries with money for food, why should we not invest in tourism projects that are creating real impact in these least developed countries? Cooperation between different stakeholders, including the ones in charge for the environmental sustainability, could help tourism make a real impact in the world!

Interested how GreenDreamCompany is working on facilitating sustainable tourism and therewith make an impact? Visit our website or contact us.

Sources:

A new website for GreenDreamCompany!

The last few weeks our team has worked very hard towards a new and improved website. This website has a totally new look and provides more information on Our challenge (what are we working on?) our Ubuntu philosophy (what drives us in our work?) and furthermore we explain which different types of Value we strive to create within our projects.

In ‘I exist because of we’ you are able to meet Our team (I) and explain how we work together with partners and supporting entities in our GreenDreamGroup (We). To give you a better idea of what we are doing in our projects we explain in Our solutions how our expertise can give solutions to broad challenges and invite you to contact us with your challenge! In our portfolio we give you an insight into the projects that we work on. Have a look!

Of course we also would like everybody to be able to stay up to date. In our news updates we share information on our company and in our column a GreenDream’s Perspective we give you our view on trends and developments in the leisure and tourism industry.

Do you feel inspired? Sign up for our news updates and make sure to follow us on our journey!

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Vacancy: Portfolio & Investment Manager

Company Profile

GreenDreamCompany is the facilitating management company of the young leisure and hospitality brand “Solomon’s Hidden Treasures” on the African continent.  With a humanitarian and sustainable character in its DNA, and in order to further power its “upstream” business, GreenDreamCompany has established the investment company Ubuntu Impact Investments in 2015. Ubuntu Impact Investments exclusively works on the financially support of the leisure brands of GreenDreamCompany.

Global Impact

Next to generating healthy financial returns, Ubuntu Impact Investments will also drive social and environmental returns- thereby setting the standard for impact investing in the carefully selected areas in upcoming markets.

Your job as our Portfolio & Investment Manager

Based within GreenDreamCompany, but delegated to Ubuntu Impact Investments, you will be in charge of: inclusive investment facilitation of all brand activities, in a different stage of process. You will manage the existing portfolio and future investments.  It is our aim, in time, you will lead Ubuntu Impact Investments.

It will be your task to organize the complete funding of all developments of the projects. You will work on sustainable investor relations, relations with other investment companies, institutional investors etc. Deal sourcing & selection, deal making & finance and investment management, communication, it is all part of Ubuntu Impact Investments. You will also be responsible for development of the portfolio strategy, the portfolio risks and the predictions of it. You will organize further staffing of the team in time.

Based on cooperation, input, sharing of knowledge and network with all disciplines of GreenDreamCompany, it’s your responsibility to reach an optimum result for our investors within the lines of Ubuntu Impact Investments criteria.

What we expect of our ideal candidate

Businesswise:

·        You have a broad and international investment and/ or banking education and background, IFC, FMO, or equal

·        You have a track record within impact investments and an active investors network

·        You are professional familiar with the leisure and tourism industry

·        You have got international working experience, ideally within upcoming African markets

As a person:

·        You have a strong motivation to combine impact with commercial results

·        You have a hands on, pragmatic, ‘just do it’ mindset

·        You are able to inspire investors, stakeholders and team by your leadership, vision and passion and enthusiasm

·        You are a pioneer and an entrepreneur ‘pur sang’

·        You want to be part of and see the benefits of a cosmopolitan team

·        You do not mind traveling

We are aware that we are in search for the perfect candidate, 90% will do.

What do we offer

When you are looking for a wide challenging international job, for at least 3 days a week, within the finance and investment sector, an impressive and growing portfolio and a lot of responsibilities, we like to welcome you in the heart of GreenDreamCompany in 2 possible ways:

  • We prefer a long term relation so it’s the policy of GreenDreamCompany to offer committed and qualified key players within the organization the possibility to participate as (associate) partner; in that case we expect you to invest in Ubuntu Impact Investments and/or to buy shares within Ubuntu Impact Investments.
  • It’s also possible to create your own job and future with us; In that case we will discuss a financial target and timeframe and when successful, you will be offered the job.

Location

We are situated right in the middle of the fortress town Zaltbommel, 10-15 minutes walking from the railway station.  Our staff also works partly from home, on location and international.

Information?

You can call Mr. Leon van Rijckevorsel: 06-51.56.9622.

Please sent your motivational letter including your CV to: l.van.rijckevorsel@greendreamcompany.com

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Vacancy: Fundraiser & Account Manager

Company Profile

GreenDreamCompany is the facilitating management company of the young leisure and hospitality brand “Solomon’s Hidden Treasures” on the African continent. With a humanitarian and sustainable character in its DNA, and in order to further power its “upstream” business, GreenDreamCompany has established the investment company Ubuntu Impact Investments in 2015. Ubuntu Impact Investments exclusively invests in ventures under the Solomon’s Hidden Treasures’ brand, and pursues both financial and impact values in a total portfolio approach using an IRISmetrics framework. We strive to shake up the tourism sector by setting the standard for impact investing in the carefully selected areas in upcoming markets.

Expansion strategy Rwanda

Rwanda’s proposed tourism infrastructure will be realized in 2 phases;
• Phase 1 will consist of 3 locations; Kigali, Akagera, Mbabara island
• Phase 2 of 2 additional locations; Gisenyi, Gihaya
We will develop cultural-, natural- , and marine experience parks that offer overnight accommodation in the form of Family Villages.

The average investment size of each location is EUR 50 million. The strength of the infrastructure approach is that it allows to create lasting impact, and it gives tourists more than one reason to visit the country. For example, visiting the Cultural Experience Park in Kigali that showcases the Great Lake Region encourages visitors to explore this other region.

Your job as our Fundraiser & Account Manager

Based within GreenDreamCompany, and leveraging the GreenDreamFoundation and the GreenDreamAcademy, you will be expected to organize at least 30% of a total of EUR 3 million in SEED capital within the next 3-6 months for the phase 1 projects in Rwanda. This budget will be used to progress negotiations, formalize partnerships, mobilize the teams, and to secure land rights and building permits. You will be focusing on securing a mix of donations, grants, and subsidies.

Activities include, amongst others:

  • Pro-actively reach out to family offices,  corporate foundations, NGO’s, and other international organizations to raise funds
  • Create an investment community by networking with East African diaspora networks, Rwanda based expats networks, cultural/historical sensitive people, international businesses community in Rwanda (eg NABC), etc.
  • Create awareness of the potential of impact investing in East Africa (opportunity versus risk); create blogs, write articles, actively use social media, etc.
  • Manage all communication around the SHT crowdfunding platform
  • UII account management; tracking of expressions of interest (through our websites) and initiate follow-ups through phone calls.
  • Preparing and submitting requests for funds (quickscans / deepscans, etc.)

What we expect of our ideal candidate

Business wise:

  • You have professional experience with fundraising for the private sector (minimum 5 years).
  • You have practical experience with preparing and submitting formal requests for funds (e.g. to the PostcodeLoterij, Stichting Doen, Bill&Melinda Gates Foundation etc.)
  • You have a track record within impact investments and an active investors network consisting of family offices,  corporate foundations, NGO’s, and other international organizations. If you do not have these kind of connections, please do not apply.
  • You have got international working experience, ideally within upcoming African markets
  • Preferably, you have professional experience within the leisure and tourism industry, hotel management industry, or real estate industry (not a requirement)
  • You can commit to at least 3 full days a week

As a person:

  • You have a strong motivation to raise the funds and perform diligent account management.
  • You have a creative and analytical mind.
  • You are broadly oriented, and results driven.
  • You have a hands on, pragmatic, and agile ‘just do it’ mindset.
  • You are able to influence and convince potential investors over the phone and in person.
  • You do not mind traveling (majority will be in The Netherlands)
  • When equally qualified, we do have a preference for a female candidate with African roots. We are aware that we are in search for the perfect candidate, 90% will do.

What do we offer

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are you looking to apply your knowledge and experience to support a startup in the hospitality sector? Do you want to create your own future where social, environmental and inspirational values are put at par with financial returns? Then please connect with us!

The remuneration will be a pledged fee and will be provided after the funds are raised. If there is mutual interest, then the cooperation can be continued, and a yearly working agreement will be offered.

Location

We are situated right in the middle of the fortress town Zaltbommel, 10-15 minutes walking from the railway station.  Our staff also works partly from home, on location and international.

Information?

You can call Mr. Leon van Rijckevorsel: 06-51.56.9622.

Please sent your motivational letter including your CV to: l.van.rijckevorsel@greendreamcompany.com

 

 

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Vacancy: Internship/Traineeship Finance & Investments

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are you looking to learn and/or apply your knowledge and experience? Do you want to make a step forwards in a future where social, environmental and inspirational values are put at par with financial returns? Are you eager to learn and contribute? GreenDreamCompany offers enthusiastic and independent students the possibility to learn and develop themselves, within the international leisure industry.

About GreenDreamCompany
Situated within The Netherlands, we are an award winning company, passionate working as an incubator on the development of leisure and tourism industry. With a passion for nature and culture we are specialist in the development of cultural,- natural,- and marine experience parks. Active in Africa and Europe. And we are expanding.

Your job:

At GreenDreamCompany you are immediately one of us, part of our DreamTeam. It’s your job to assist the team within a range of projects all in different phases. This means learning by doing, cocreate, taking responsibility. We appreciate initiative, dialogue. It will all improve the work and the standard.

To give you an impression about what your task could be:

  • Desk research, like funding & financial feasibility studies, marketing plan, collecting info for business cases
  • Assist within concept development process, imageneering
  • Economics, finances and investments such as crowdfunding
  • Prepare DreamTeam meetings related to funding and finance, communication, meetings with other parties, travels, events
  • Marketing and Communication, social media, CRM
  • Daily operations, making our guests feel welcome, taking phone calls, business administration
  • etc.

What are we looking for:
Students or graduates at HBO level, advanced with the courses of international economics & business and/or sustainable tourism, international communication, marketing & sales, multimedia or similar relevant courses.

  • Excellent knowledge of Dutch and English, in speaking and writing
  • The ability to work independent and be flexible
  • Proper computer skills; knowledge of Word, Excel and PowerPoint
  • Good communication skills and a positive attitude
  • Thinking in chances and opportunities, the mentality of a pioneer
  • A driver’s license would be nice
  • A laptop

Our diversity policy
We are open for students who see diversity as a strength.
Looking at our existing team we especially invite Dutch and African students to react.

What we offer
We will provide you with a dynamic and learning environment where you can develop yourself to
become a professional in the hospitality industry
You will receive a fixed fee for expenses.
You will operate from the head office in the heart of the fortress town Zaltbommel . Station is on 15
minutes walking distance.

Apply
Send your motivation letter and CV to:
Info@greendreamcompany.com
Addressed to: Leontine van Hooft

 

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Vacancy: Internship/Traineeship (General)

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are
you looking to learn and/or apply your knowledge and experience? Do you want to make a step
forwards in a future where social, environmental and inspirational values are put at par with financial
returns? Are you eager to learn and contribute? GreenDreamCompany offers enthusiastic and
independent students the possibility to learn and develop themselves, within the international
leisure industry.

About GreenDreamCompany

Situated within The Netherlands, we are an award winning company, passionate working as an
incubator on the development of leisure and tourism industry. With a passion for nature and culture
we are specialist in the development of cultural,- natural,- and marine experience parks. Active in
Africa and Europe. And we are expanding.

Your job:

At GreenDreamCompany you are immediately one of us, part of our DreamTeam. It’s your job to
assist the team within a range of projects all in different phases. This means learning by doing, cocreate,
taking responsibility. We appreciate initiative, dialogue. It will all improve the work and the
standard.

To give you an impression about what your task could be:
• Desk research, like feasibility studies, marketing plan, collecting info for business cases
• Assist within concept development process, imageneering
• Economics, finances and investments such as crowdfunding
• Prepare DreamTeam meetings, communication, meetings with other parties, travels, events
• Marketing and Communication, social media, CRM
• Daily operations, making our guests feel welcome, taking phone calls, business administration
etc.

What are we looking for:

Students or graduates at HBO level, advanced with the courses of sustainable tourism, international
communication, international economics & business, marketing & sales, multimedia or similar relevant courses
• Excellent knowledge of Dutch and English, in speaking and writing
• The ability to work independent and be flexible
• Proper computer skills; knowledge of Word, Excel and PowerPoint
• Good communication skills and a positive attitude
• Thinking in chances and opportunities, the mentality of a pioneer
• A driver’s license would be nice
• A laptop

Our diversity policy

We are open for students who see diversity as a strength.
Looking at our existing team we especially invite Dutch and African students to react.

What we offer

We will provide you with a dynamic and learning environment where you can develop yourself to
become a professional in the hospitality industry
You will receive a fixed fee for expenses.
You will operate from the head office in the heart of the fortress town Zaltbommel . Station is on 15
minutes walking distance.

Apply

Send your motivation letter and CV to:
Info@greendreamcompany.com
Addressed to: Leontine van Hooft

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2017: The International Year of Sustainable Tourism!

United Nations declares 2017 as the Year of Sustainable Tourism

The United Nations has declared 2017 as the year of sustainable tourism. By doing so, they underline the fact that tourism in fact can be sustainable when operated and managed in the right way. It cannot be a coincidence that precisely this year, we will start with the development of a sustainable tourism infrastructure in Rwanda!

Creating impact

The tourism infrastructure developed in Rwanda will fall under the leisure brand: Solomon’s Hidden Treasures. This brand introduces a totally new standard in the tourism and leisure industry as it aims to generate the largest possible impact. This implies that we consider also other types of value creation than just economic value. With our area approach our goal is to also create social, ecological and inspirational value in each of our projects.

Small is beautiful…

Years ago we have started with a relatively small project in Ethiopia, the development of one tourism destination in the surrounding of Addis Ababa. The Ethiopian government supported this project with the construction of a 60 km long concrete road towards our project area. This road increased the accessibility of the surrounding villages, which stimulated the economic development of the area. An amazing result! We however realised that the development of one project was not going to bring about a gigantic growth in tourism numbers. The socio-economic impact on a local level was significant, whereas the impact on a national level was negligible. We could do better than that!

But bigger is feasible

As we realised that the development of several destinations would make a country as a whole more attractive for tourists to visit, our focus shifted towards area development. Scaling up our approach also opened doors to cooperation with parties as: Deltares, the Worldbank, Universities and Governments, to name a few. The knowledge and advice of these organisations are very important in the professionalization of our projects and affect our credibility positively. The increase in scale has also led to the establishment of our own academy. This academy is providing employees and hired parties vocational training. Furthermore we are busy organising our value chains, to make sure our products are sourced in a sustainable way and fair way. This is something that was not feasible for one single project. This year we hope to start with the realisation of our first sustainable tourism infrastructure which will be located in Rwanda.

2017: our year!

We are ready, the UN is ready, the world is ready! Let’s take the next step!

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A GreenDream’s perspective: will the robot serve your breakfast?

The NHTV, with 50 years of experience in leisure and tourism and being recognised as the third World Leisure Centre of Excellence by the World Leisure Organization has got something to celebrateAnd they shared the new trends with the Industry.

NHTV is one of the educational institutes we work with on Future trends in tourism and leisure according to NHTVseveral international projects and with consultancy assignments within the industry. Students know how to find us. Our GreenDreamAcademy has NHTV represented within the board. Cooperation works from both ways, sometimes we give guest lecturers or we support as industry examiner. A win-win, so reasons enough to celebrate and feel happy together.


Are you ready for the future?

This was the question of the keynote speaker of the industry Day: Richard van Hooijdonk, trend watcher and futurist. He offered us an inspiring lecture on how technology impacts the way we live, work and do business. His statement, and I think he is right, is that everything is connected to the internet of things. With the question: ‘’are you ready for the future?” he showed the audience what we should keep in mind, concerning our future.

Within ten years we will have technology implemented within our body: opening your door and starting your car. Keys will disappear. We will have printed medicine and brain chips that control the memory.

Within the leisure sector he predicts a lot of robot technology taking over jobs. This is how it will look like in the future.

Imagine a human lookalike robot at your dinner table

No waitress, but a robot asking: ’How do you prefer your steak madam?’

Or: ‘You appreciated the Merlot last time sir, do you like it again?’ Or a warm smiling beautiful robot at the reception desk, welcoming you at your check in, making a photo of your eye: the key to your room.

It is not a game over, but IT will definitely change the game forever. It will create new business models. Traditional jobs will disappear but new ones based on technology will enter the sector. Wow, the keynote speaker was left without questions from the audience. But you could hear the industry thinking….

Other insights, new games

Besides the keynote speaker, NHTV offered the industry several signature lectures this afternoon, all inspired by technology. Here are some quotes to give you an impression of the future of leisure and tourism:

‘We are on the way to an economy of models’.
‘Imagine, with virtual reality you can go on holiday 20 times before booking via Booking.com ‘.
‘With one million bookings a year, Airbnb is, with no real estate, bigger then Hilton’
‘Small is the new big: start ups do outsourcing, so cooperate within partnerships’
‘Start-ups, also within leisure, will change the world’
‘Change is the constant factor’

 

The wakeup call: The future has started

What I have realised in the last years is that the sector indeed is looking too much inside its own compact world instead of ahead.  They are too busy with running their daily business. When the weather is good, open the terrace and put the chairs outside. If not, wait for the sun. But we must prepare for the future!

I like the idea of trend watching. As a trend watcher for business development and as developer of curriculum. Would that make us less surprised about the success of business concepts like Airbnb?

Bleep, here’s your breakfast Madame

I do not know what to think of a robot serving my breakfast. It feels strange. And within our inclusive approach we want to create real jobs for real people.  But I do know that we should have an open mind about how to shape the future of leisure and tourism industry. We are open for new and good value driven ideas and projects that will make our work better and the impact of our work bigger.