News and Perspectives

About our Perspective on Area Development

Vacancy: Internship Finance & Investments

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are
you looking to learn and/or apply your knowledge and experience? Do you want to make a step
forwards in a future where social, environmental and inspirational values are put at par with financial
returns? Are you eager to learn and contribute? GreenDreamCompany offers enthusiastic and
independent students the possibility to learn and develop themselves, within the international
leisure industry.

About GreenDreamCompany
Situated within The Netherlands, we are an award winning company, passionate working as an
incubator on the development of leisure and tourism industry. With a passion for nature and culture
we are specialist in the development of cultural,- natural,- and marine experience parks. Active in
Africa and Europe. And we are expanding.

Your job:
At GreenDreamCompany you are immediately one of us, part of our DreamTeam. It’s your job to
assist the team within a range of projects all in different phases. This means learning by doing, cocreate,
taking responsibility. We appreciate initiative, dialogue. It will all improve the work and the
standard.

To give you an impression about what your task could be:
• Desk research, like feasibility studies, marketing plan, collecting info for business cases
• Assist within concept development process, imageneering
• Economics, finances and investments such as crowdfunding
• Prepare DreamTeam meetings, communication, meetings with other parties, travels, events
• Marketing and Communication, social media, CRM
• Daily operations, making our guests feel welcome, taking phone calls, business administration
etc.

What are we looking for:
Students at HBO level, advanced with the courses of sustainable tourism, international
communication, international economics & business, marketing & sales or similar relevant courses
• Excellent knowledge of Dutch and English, in speaking and writing
• The ability to work independent and be flexible
• Proper computer skills; knowledge of Word, Excel and PowerPoint
• Good communication skills and a positive attitude
• Thinking in chances and opportunities, the mentality of a pioneer
• A driver’s license would be nice
• A laptop

Our diversity policy
We are open for students who see diversity as a strength.
Looking at our existing team we especially invite Dutch and African students to react.

What we offer
We will provide you with a dynamic and learning environment where you can develop yourself to
become a professional in the hospitality industry
Working 3-4 days at the office, Friday at home
You will receive an internship fee of €200,- per month.
You will operate from the head office in the heart of the fortress town Zaltbommel . Station is on 15
minutes walking distance.

Apply
Send your motivation letter and CV to:
Info@greendreamcompany.com
Addressed to: Leontine van Hooft

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Vacancy: Internship Marketing & Communication

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are
you looking to learn and/or apply your knowledge and experience? Do you want to make a step
forwards in a future where social, environmental and inspirational values are put at par with financial
returns? Are you eager to learn and contribute? GreenDreamCompany offers enthusiastic and
independent students the possibility to learn and develop themselves, within the international
leisure industry.

About GreenDreamCompany

Situated within The Netherlands, we are an award winning company, passionate working as an
incubator on the development of leisure and tourism industry. With a passion for nature and culture
we are specialist in the development of cultural,- natural,- and marine experience parks. Active in
Africa and Europe. And we are expanding.

Your job:

At GreenDreamCompany you are immediately one of us, part of our DreamTeam. It’s your job to
assist the team within a range of projects all in different phases. This means learning by doing, cocreate,
taking responsibility. We appreciate initiative, dialogue. It will all improve the work and the
standard.

To give you an impression about what your task could be:
• Desk research, like feasibility studies, marketing plan, collecting info for business cases
• Assist within concept development process, imageneering
• Economics, finances and investments such as crowdfunding
• Prepare DreamTeam meetings, communication, meetings with other parties, travels, events
• Marketing and Communication, social media, CRM
• Daily operations, making our guests feel welcome, taking phone calls, business administration
etc.

What are we looking for:

Students at HBO level, advanced with the courses of sustainable tourism, international
communication, international economics & business, marketing & sales or similar relevant courses
• Excellent knowledge of Dutch and English, in speaking and writing
• The ability to work independent and be flexible
• Proper computer skills; knowledge of Word, Excel and PowerPoint
• Good communication skills and a positive attitude
• Thinking in chances and opportunities, the mentality of a pioneer
• A driver’s license would be nice
• A laptop

Our diversity policy

We are open for students who see diversity as a strength.
Looking at our existing team we especially invite Dutch and African students to react.

What we offer

We will provide you with a dynamic and learning environment where you can develop yourself to
become a professional in the hospitality industry
Working 3-4 days at the office, Friday at home
You will receive an internship fee of €200,- per month.
You will operate from the head office in the heart of the fortress town Zaltbommel . Station is on 15
minutes walking distance.

Apply

Send your motivation letter and CV to:
Info@greendreamcompany.com
Addressed to: Leontine van Hooft

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2017: The International Year of Sustainable Tourism!

United Nations declares 2017 as the Year of Sustainable Tourism

The United Nations has declared 2017 as the year of sustainable tourism. By doing so, they underline the fact that tourism in fact can be sustainable when operated and managed in the right way. It cannot be a coincidence that precisely this year, we will start with the development of a sustainable tourism infrastructure in Rwanda!

Creating impact

The tourism infrastructure developed in Rwanda will fall under the leisure brand: Solomon’s Hidden Treasures. This brand introduces a totally new standard in the tourism and leisure industry as it aims to generate the largest possible impact. This implies that we consider also other types of value creation than just economic value. With our area approach our goal is to also create social, ecological and inspirational value in each of our projects.

Small is beautiful…

Years ago we have started with a relatively small project in Ethiopia, the development of one tourism destination in the surrounding of Addis Ababa. The Ethiopian government supported this project with the construction of a 60 km long concrete road towards our project area. This road increased the accessibility of the surrounding villages, which stimulated the economic development of the area. An amazing result! We however realised that the development of one project was not going to bring about a gigantic growth in tourism numbers. The socio-economic impact on a local level was significant, whereas the impact on a national level was negligible. We could do better than that!

But bigger is feasible

As we realised that the development of several destinations would make a country as a whole more attractive for tourists to visit, our focus shifted towards area development. Scaling up our approach also opened doors to cooperation with parties as: Deltares, the Worldbank, Universities and Governments, to name a few. The knowledge and advice of these organisations are very important in the professionalization of our projects and affect our credibility positively. The increase in scale has also led to the establishment of our own academy. This academy is providing employees and hired parties vocational training. Furthermore we are busy organising our value chains, to make sure our products are sourced in a sustainable way and fair way. This is something that was not feasible for one single project. This year we hope to start with the realisation of our first sustainable tourism infrastructure which will be located in Rwanda.

2017: our year!

We are ready, the UN is ready, the world is ready! Let’s take the next step!

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A GreenDream’s perspective: will the robot serve your breakfast?

The NHTV, with 50 years of experience in leisure and tourism and being recognised as the third World Leisure Centre of Excellence by the World Leisure Organization has got something to celebrateAnd they shared the new trends with the Industry.

NHTV is one of the educational institutes we work with on Future trends in tourism and leisure according to NHTVseveral international projects and with consultancy assignments within the industry. Students know how to find us. Our GreenDreamAcademy has NHTV represented within the board. Cooperation works from both ways, sometimes we give guest lecturers or we support as industry examiner. A win-win, so reasons enough to celebrate and feel happy together.


Are you ready for the future?

This was the question of the keynote speaker of the industry Day: Richard van Hooijdonk, trend watcher and futurist. He offered us an inspiring lecture on how technology impacts the way we live, work and do business. His statement, and I think he is right, is that everything is connected to the internet of things. With the question: ‘’are you ready for the future?” he showed the audience what we should keep in mind, concerning our future.

Within ten years we will have technology implemented within our body: opening your door and starting your car. Keys will disappear. We will have printed medicine and brain chips that control the memory.

Within the leisure sector he predicts a lot of robot technology taking over jobs. This is how it will look like in the future.

Imagine a human lookalike robot at your dinner table

No waitress, but a robot asking: ’How do you prefer your steak madam?’

Or: ‘You appreciated the Merlot last time sir, do you like it again?’ Or a warm smiling beautiful robot at the reception desk, welcoming you at your check in, making a photo of your eye: the key to your room.

It is not a game over, but IT will definitely change the game forever. It will create new business models. Traditional jobs will disappear but new ones based on technology will enter the sector. Wow, the keynote speaker was left without questions from the audience. But you could hear the industry thinking….

Other insights, new games

Besides the keynote speaker, NHTV offered the industry several signature lectures this afternoon, all inspired by technology. Here are some quotes to give you an impression of the future of leisure and tourism:

‘We are on the way to an economy of models’.
‘Imagine, with virtual reality you can go on holiday 20 times before booking via Booking.com ‘.
‘With one million bookings a year, Airbnb is, with no real estate, bigger then Hilton’
‘Small is the new big: start ups do outsourcing, so cooperate within partnerships’
‘Start-ups, also within leisure, will change the world’
‘Change is the constant factor’

 

The wakeup call: The future has started

What I have realised in the last years is that the sector indeed is looking too much inside its own compact world instead of ahead.  They are too busy with running their daily business. When the weather is good, open the terrace and put the chairs outside. If not, wait for the sun. But we must prepare for the future!

I like the idea of trend watching. As a trend watcher for business development and as developer of curriculum. Would that make us less surprised about the success of business concepts like Airbnb?

Bleep, here’s your breakfast Madame

I do not know what to think of a robot serving my breakfast. It feels strange. And within our inclusive approach we want to create real jobs for real people.  But I do know that we should have an open mind about how to shape the future of leisure and tourism industry. We are open for new and good value driven ideas and projects that will make our work better and the impact of our work bigger.

Vacancy: Fundraiser & Account Manager

Company Profile

GreenDreamCompany is the facilitating management company of the young leisure and hospitality brand “Solomon’s Hidden Treasures” on the African continent. With a humanitarian and sustainable character in its DNA, and in order to further power its “upstream” business, GreenDreamCompany has established the investment company Ubuntu Impact Investments in 2015. Ubuntu Impact Investments exclusively invests in ventures under the Solomon’s Hidden Treasures’ brand, and pursues both financial and impact values in a total portfolio approach using an IRISmetrics framework. We strive to shake up the tourism sector by setting the standard for impact investing in the carefully selected areas in upcoming markets.

Expansion strategy Rwanda

Rwanda’s proposed tourism infrastructure will be realized in 2 phases;
• Phase 1 will consist of 3 locations; Kigali, Akagera, Mbabara island
• Phase 2 of 2 additional locations; Gisenyi, Gihaya
We will develop cultural-, natural- , and marine experience parks that offer overnight accommodation in the form of Family Villages.

The average investment size of each location is EUR 50 million. The strength of the infrastructure approach is that it allows to create lasting impact, and it gives tourists more than one reason to visit the country. For example, visiting the Cultural Experience Park in Kigali that showcases the Great Lake Region encourages visitors to explore this other region.

Your job as our Fundraiser & Account Manager

Based within GreenDreamCompany, and leveraging the GreenDreamFoundation and the GreenDreamAcademy, you will be expected to organize at least 30% of a total of EUR 3 million in SEED capital within the next 3-6 months for the phase 1 projects in Rwanda. This budget will be used to progress negotiations, formalize partnerships, mobilize the teams, and to secure land rights and building permits. You will be focusing on securing a mix of donations, grants, and subsidies.

Activities include, amongst others:

  • Pro-actively reach out to family offices,  corporate foundations, NGO’s, and other international organizations to raise funds
  • Create an investment community by networking with East African diaspora networks, Rwanda based expats networks, cultural/historical sensitive people, international businesses community in Rwanda (eg NABC), etc.
  • Create awareness of the potential of impact investing in East Africa (opportunity versus risk); create blogs, write articles, actively use social media, etc.
  • Manage all communication around the SHT crowdfunding platform
  • UII account management; tracking of expressions of interest (through our websites) and initiate follow-ups through phone calls.
  • Preparing and submitting requests for funds (quickscans / deepscans, etc.)

What we expect of our ideal candidate

Business wise:

  • You have professional experience with fundraising for the private sector (minimum 5 years.
  • You have practical experience with preparing and submitting formal requests for funds (e.g. to the PostcodeLoterij, Stichting Doen, Bill&Melinda Gates Foundation etc.)
  • You have a track record within impact investments and an active investors network consisting of family offices,  corporate foundations, NGO’s, and other international organizations. If you do not have these kind of connections, please do not apply.
  • You have got international working experience, ideally within upcoming African markets
  • Preferably, you have professional experience within the leisure and tourism industry, hotel management industry, or real estate industry (not a requirement)
  • You can commit to at least 3 full days a week

As a person:

  • You have a strong motivation to raise the funds and perform diligent account management.
  • You have a creative and analytical mind.
  • You are broadly oriented, and results driven.
  • You have a hands on, pragmatic, and agile ‘just do it’ mindset.
  • You are able to influence and convince potential investors over the phone and in person.
  • You do not mind traveling (majority will be in The Netherlands)
  • When equally qualified, we do have a preference for a female candidate with African roots. We are aware that we are in search for the perfect candidate, 90% will do.

What do we offer

Do you want to help us shake up the tourism sector and be part of our multidimensional team? Are you looking to apply your knowledge and experience to support a startup in the hospitality sector? Do you want to create your own future where social, environmental and inspirational values are put at par with financial returns? Then please connect with us!

The remuneration will be a pledged fee and will be provided after the funds are raised. If there is mutual interest, then the cooperation can be continued, and a yearly working agreement will be offered.

Location

We are situated right in the middle of the fortress town Zaltbommel, 10-15 minutes walking from the railway station.  Our staff also works partly from home, on location and international.

Information?

You can call Mr. Leon van Rijckevorsel: 06-51.56.9622.

Please sent your motivational letter including your CV to: l.van.rijckevorsel@greendreamcompany.com

 

 

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A GreenDream’s perspective: the impact of going wild!

Safari Park Beekse Bergen in The Netherlands reaches the next level in creating experiences, by introducing The Safari Resort,  that is clear. With 239 lodges, safari tents and tree houses planned, the experience you get being a guest comes as close to a real African safari experience as you might expect, from a safari park situated in The Netherlands. A great possibility for those who cannot explore a real safari in Africa. A wake up call between elephants and lions is quite an experience. Also for the animals, by the way!

Safari resort experience

Libéma, owner of the Beekse Bergen announced that the expansion of the Safari park will generate at least 400 new jobs, mainly for animal care and green maintenance, but also for cleaning and catering. And that is great news for lots of local people. However, Safari Park Beekse Bergen is not the only park that contributes to social economic development.

Efteling, the most famous Dutch theme park, once started as an upgrading initiative of the mayor’s wife, from a simple playground nearby a café, to creating social economic development. She noticed lots of unemployed men and wanted to offer them something to do, but also an opportunity for a better future for their families. Nowadays Efteling is a big catalyst for socio-economic development. Even on a winter day, six hundred to seven hundred people are needed to manor the attractions and restaurants.

The importance of fun, funny business

And this goes much further than creating direct jobs. A complete industry of supporting ventures, creative industry and education programs have been developed because of this kind of leisure initiatives.

Travelling around Europa Park in Germany you can see a complete visible and lively industry in housing, hotels, Air B&B’s, etc. in all the neighbouring villages. Lots of people earn an income because of the crazy initiative of a German family, who started Europa Park, to create a demonstration showcase for their fabrication of rollercoaster’s. Imagine…!

That brought us the crazy idea….

What if, we as GreenDreamCompany, with our experience on inclusive and sustainable leisure concepts, our passion for new and upcoming markets, with our knowledge of sustainability, heritage, and storytelling and our knowledge of the African culture, would develop a huge leisure concept, meant for rural development?

On one hand it would bring extraordinary experiences and cultural knowledge to the international guests and to local and regional visitors. On the other hand it would be an impressive catalyst for social economic development. Leisure parks do have a proven track record. Implementing it on the African continent, would generate thousands of jobs….

Solomon's Hidden Treasures brandSolomon’s Hidden Treasures

Solomon’s Hidden Treasures is a new and multi value driven brand, developed by GreenDreamCompany, especially focussed on the African continent.  Aiming to create inspirational, economical, ecological and social value. A brand that will bring meaningful experiences to all involved.  Situated nearby capital, national parks and lakes, the brand brings African legends and amazing stories alive in a modern and trilling way. The brand contains Cultural, Natural en Nautical Experience Parks. The launch will be in Rwanda. Yes. Rwanda: The country of thousand hills and millions of smiles. Others to follow….

The mayor’s wife was not that crazy….!

Do you want to follow or journey or want to share your experience? We would love to hear from you! Or are you inspired to contribute by investing in impact? Contact Ubuntu Impact Investments  to hear about the possibilities. Are you a philanthropist, an Africa lover or interested in developments in the leisure and tourism industry? You are all invited to be part of this interesting and extraordinary journey. Follow our company on our website and to follow every step of our brand you can visit Solomon’s Hidden Treasures.

Super Achiever Award for GreenDreamCompany

CEO and co-founder of GreenDreamCompany, Leontine van Hooft, was honoured to receive a Super Achiever Award in the sector Leisure, Hospitality & Tourism at the World Women Leadership congress on the 17th of February 2017 in Mumbai, India.

GreenDreamCompany is receiving the Sector Super Achiever Award in the category ‘Multi Value Driven Organisation’. The company is specialised in tourism infrastructure projects. The ventures and projects that the company is working on are based on 4 values: Inspirational, Economical, Ecological and Social. GreenDreamCompany has left behind many famous international organisations and brands from the sector during the awards ceremony in India.

‘Like a Lion on the move!’

Leontine van Hooft: ‘’We are very proud of the recognition of our innovative, inclusive and key turning approach within the sector. Together with our DreamTeam we have worked very hard for this and now we are ready to scale up’’

The sector of Leisure, Hospitality and Tourism is clearly looking for new ways and possibilities to connect to the demand of this changing times. By declaring the year 2017 the year of Sustainable Tourism for Development, by the UNWTO (United National World Tourism Organisation), recognition is finally received for the impact that this sector has and can make as a game changer and catalyst for area development. Thereby the sector also carries the responsibility for creating healthy environments.

GreenDreamCompany has been active in (African and East European) new and upcoming markets for almost 10 years. The company has expanded their services and activities towards Western Europe in 2016.

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New website and logo for Ubuntu Impact Investments

The team of our private investment company Ubuntu Impact Investments (UII) has worked very hard to introduce a new website.  On this website you can find information on the following topics:

  • What is the story about Ubuntu Impact Investment?
  • Portfolio: what are we working on?
  • Impact investing: how does it work?
  • Trends and developments in the markets that UII is focussing on.

Explore the new website here. 

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News update GreenDreamCompany Summer 2016

It has been a while since you have heard from us. But we have been busy! We feel like we are playing chess on 5 boards simultaneously.

With this news update we would like to catch up with you.

In this update we like to share information on:

  • Our latest projects in Rwanda, under the brand Solomon’s Hidden Treasures
  • Our investment company Ubuntu Impact Investments
  • Our Academy for vocational training GreenDreamAcademy
  • Vacancies

World Class Leisure & Hospitality

GreenDreamCompany works as an incubator for the development of the leisure & hospitality industry in upcoming African countries.

We execute a breakthrough brand role out: “Solomon’s Hidden Treasures”.

The Brand of Family Villages and Cultural Experience Parks (theme-parks) will be launched in Rwanda and Ethiopia with plans for growth into 14 East African countries.

GreenDreamCompany takes care of concept- and project development, marketing & communication, sales & merchandizing and organizes the operation by franchising.

Impact entrepreneurship
We aim to develop world class tourism destinations in emerging markets in Africa. Our goal is to create a new economic heart in a region; one of the most effective ways to reduce poverty. This means creating local impact, employment, partnering with schools and universities and contributing to better supply-chains. And life changing experiences for our guests.

Introducing Solomon’s Hidden Treasures Rwanda: Family holiday villages and cultural theme park

GreenDreamCompany introduces the world to a magnificent legend about magic, adventure and romance:

Solomon’s Hidden Treasures

Logo Solomon's Hidden Treasures

King Solomon travelled all over Africa and beyond: to form political alliances, marry foreign princesses and visit his goldmines… or so the story goes. It is said that stories give us all a better understanding of the world.
Today, GreenDreamCompany puts a spotlight on the African destinations in the stories of King Solomon by introducing a unique combined formula of leisure and hospitality in those locations.

We proudly present you: Solomon’s Hidden Treasures Rwanda.

Follow our brand’s journey here.

Introducing Ubuntu Impact investments

GreenDreamCompany also performs the management of Ubuntu Impact Investments: the investment company which invests in the growth of Solomon’s Hidden Treasures.

Ubuntu Impact Investment company

 

 

 

More information about Ubuntu Impact Investments can be found here.

Introducing GreenDreamAcademyVocational training for leisure and hospitality

Logo GreenDreamAcademy

GreenDreamAcademy develops and implements vocational trainning as a supercharger for tourism destination development and is set up to support Solomons Hidden Treasures.

Participating in our DreamTeam?
Wish to make your Green Dreams come true?

We believe GreenDreamCompany and our brand Solomon’s Hidden Treasures  deserve the best quality and creativity there is! Therefore we work with the best experts and expert companies.

Do you think your expertise could make us even more complete? Become part of our team.

Want to cooperate as a company or organisation? Become a partner.

 

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In the media: Dutch firms explore investment opportunities in tourism sector (Rwanda)

Representatives of several Dutch companies interested in the tourism sector visited Rwanda in January 2016 to identify viable investment opportunities.

New Times, January 24, 2016

 

Representatives of several Dutch companies interested in the tourism sector are in Rwanda to identify viable investment opportunities.

The companies, led by GreenDreamCompany, a Dutch group that specializes in sustainable area development of natural and cultural heritage sites with the use of tourism, arrived on Wednesday intent on staying for a week.

The trade mission comes a week after local industry operators again showcased Rwanda’s vast tourism potential during a week-long tourism fair Vakantiebeurs 2016 in Utrecht, the Netherlands. Read the full news article of the New Times here.

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