News and Perspectives

About our Perspective on Area Development

A GreenDream’s perspective: the impact of going wild!

Safari Park Beekse Bergen in The Netherlands reaches the next level in creating experiences, by introducing The Safari Resort,  that is clear. With 239 lodges, safari tents and tree houses planned, the experience you get being a guest comes as close to a real African safari experience as you might expect, from a safari park situated in The Netherlands. A great possibility for those who cannot explore a real safari in Africa. A wake up call between elephants and lions is quite an experience. Also for the animals, by the way!

Safari resort experience

Libéma, owner of the Beekse Bergen announced that the expansion of the Safari park will generate at least 400 new jobs, mainly for animal care and green maintenance, but also for cleaning and catering. And that is great news for lots of local people. However, Safari Park Beekse Bergen is not the only park that contributes to social economic development.

Efteling, the most famous Dutch theme park, once started as an upgrading initiative of the mayor’s wife, from a simple playground nearby a café, to creating social economic development. She noticed lots of unemployed men and wanted to offer them something to do, but also an opportunity for a better future for their families. Nowadays Efteling is a big catalyst for socio-economic development. Even on a winter day, six hundred to seven hundred people are needed to manor the attractions and restaurants.

The importance of fun, funny business

And this goes much further than creating direct jobs. A complete industry of supporting ventures, creative industry and education programs have been developed because of this kind of leisure initiatives.

Travelling around Europa Park in Germany you can see a complete visible and lively industry in housing, hotels, Air B&B’s, etc. in all the neighbouring villages. Lots of people earn an income because of the crazy initiative of a German family, who started Europa Park, to create a demonstration showcase for their fabrication of rollercoaster’s. Imagine…!

That brought us the crazy idea….

What if, we as GreenDreamCompany, with our experience on inclusive and sustainable leisure concepts, our passion for new and upcoming markets, with our knowledge of sustainability, heritage, and storytelling and our knowledge of the African culture, would develop a huge leisure concept, meant for rural development?

On one hand it would bring extraordinary experiences and cultural knowledge to the international guests and to local and regional visitors. On the other hand it would be an impressive catalyst for social economic development. Leisure parks do have a proven track record. Implementing it on the African continent, would generate thousands of jobs….

Solomon's Hidden Treasures brandSolomon’s Hidden Treasures

Solomon’s Hidden Treasures is a new and multi value driven brand, developed by GreenDreamCompany, especially focussed on the African continent.  Aiming to create inspirational, economical, ecological and social value. A brand that will bring meaningful experiences to all involved.  Situated nearby capital, national parks and lakes, the brand brings African legends and amazing stories alive in a modern and trilling way. The brand contains Cultural, Natural en Nautical Experience Parks. The launch will be in Rwanda. Yes. Rwanda: The country of thousand hills and millions of smiles. Others to follow….

The mayor’s wife was not that crazy….!

Do you want to follow or journey or want to share your experience? We would love to hear from you! Or are you inspired to contribute by investing in impact? Contact Ubuntu Impact Investments  to hear about the possibilities. Are you a philanthropist, an Africa lover or interested in developments in the leisure and tourism industry? You are all invited to be part of this interesting and extraordinary journey. Follow our company on our website and to follow every step of our brand you can visit Solomon’s Hidden Treasures.

Super Achiever Award for GreenDreamCompany

CEO and co-founder of GreenDreamCompany, Leontine van Hooft, was honoured to receive a Super Achiever Award in the sector Leisure, Hospitality & Tourism at the World Women Leadership congress on the 17th of February 2017 in Mumbai, India.

GreenDreamCompany is receiving the Sector Super Achiever Award in the category ‘Multi Value Driven Organisation’. The company is specialised in tourism infrastructure projects. The ventures and projects that the company is working on are based on 4 values: Inspirational, Economical, Ecological and Social. GreenDreamCompany has left behind many famous international organisations and brands from the sector during the awards ceremony in India.

‘Like a Lion on the move!’

Leontine van Hooft: ‘’We are very proud of the recognition of our innovative, inclusive and key turning approach within the sector. Together with our DreamTeam we have worked very hard for this and now we are ready to scale up’’

The sector of Leisure, Hospitality and Tourism is clearly looking for new ways and possibilities to connect to the demand of this changing times. By declaring the year 2017 the year of Sustainable Tourism for Development, by the UNWTO (United National World Tourism Organisation), recognition is finally received for the impact that this sector has and can make as a game changer and catalyst for area development. Thereby the sector also carries the responsibility for creating healthy environments.

GreenDreamCompany has been active in (African and East European) new and upcoming markets for almost 10 years. The company has expanded their services and activities towards Western Europe in 2016.

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New website and logo for Ubuntu Impact Investments

The team of our private investment company Ubuntu Impact Investments (UII) has worked very hard to introduce a new website.  On this website you can find information on the following topics:

  • What is the story about Ubuntu Impact Investment?
  • Portfolio: what are we working on?
  • Impact investing: how does it work?
  • Trends and developments in the markets that UII is focussing on.

Explore the new website here. 

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How can Tourism create impact?

Creating real impact through Tourism

According to an Oxford Analytics study, tourism is a big contributor to worldwide employment, providing one out of every 11 jobs. Furthermore, it can bring together a diverse community of small businesses and service providers such as food suppliers, tour guides and landscapers. In a video from the IFC (international Finance Cooperation) it is explained how a hotel can form the source of impact for an entire region. As GreenDreamCompany we believe that this is a perfect example of how tourism, not only hotels, can create impact in new and upcoming markets in the world.

Creating a hotel or a touristic site does not only create new jobs, it can also add value to the local infrastructure of a region. New roads are needed to make the location accessible, but this does not mean that these roads are only useful for tourists coming to the hotel. As perfectly said in the video: ‘’the effects go beyond the hotel itself.’’ These roads can also be used by local suppliers, making it easier to reach villages and farms. The jobs provided by a hotel or tourism destination are not just for people to make money, it can also function as the development of skills. This means: really investing in staff by giving training and education. So that: ‘’a cook can become a chef’’. It is all about increasing the standards.

All the opportunities above are perfect examples of values that we like to call: Social and Economic. At GreenDreamCompany we add two other values in our projects: Ecological and Inspirational. Reshaping the local infrastructure is not only about establishing new roads, we also want to restore the landscape and create an ecosystem where we re-use materials, care about water and energy use and set standards for waste disposal. Lastly we want to create experiences and entertain people through cultural heritage and storytelling. We want to make people feel connected to each other.

So no, a hotel is not just a place to sleep…

Source: International Finance Cooperation

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News update GreenDreamCompany Summer 2016

It has been a while since you have heard from us. But we have been busy! We feel like we are playing chess on 5 boards simultaneously.

With this news update we would like to catch up with you.

In this update we like to share information on:

  • Our latest projects in Rwanda, under the brand Solomon’s Hidden Treasures
  • Our investment company Ubuntu Impact Investments
  • Our Academy for vocational training GreenDreamAcademy
  • Vacancies

World Class Leisure & Hospitality

GreenDreamCompany works as an incubator for the development of the leisure & hospitality industry in upcoming African countries.

We execute a breakthrough brand role out: “Solomon’s Hidden Treasures”.

The Brand of Family Villages and Cultural Experience Parks (theme-parks) will be launched in Rwanda and Ethiopia with plans for growth into 14 East African countries.

GreenDreamCompany takes care of concept- and project development, marketing & communication, sales & merchandizing and organizes the operation by franchising.

Impact entrepreneurship
We aim to develop world class tourism destinations in emerging markets in Africa. Our goal is to create a new economic heart in a region; one of the most effective ways to reduce poverty. This means creating local impact, employment, partnering with schools and universities and contributing to better supply-chains. And life changing experiences for our guests.

Introducing Solomon’s Hidden Treasures Rwanda: Family holiday villages and cultural theme park

GreenDreamCompany introduces the world to a magnificent legend about magic, adventure and romance:

Solomon’s Hidden Treasures

Logo Solomon's Hidden Treasures

King Solomon travelled all over Africa and beyond: to form political alliances, marry foreign princesses and visit his goldmines… or so the story goes. It is said that stories give us all a better understanding of the world.
Today, GreenDreamCompany puts a spotlight on the African destinations in the stories of King Solomon by introducing a unique combined formula of leisure and hospitality in those locations.

We proudly present you: Solomon’s Hidden Treasures Rwanda.

Follow our brand’s journey here.

Introducing Ubuntu Impact investments

GreenDreamCompany also performs the management of Ubuntu Impact Investments: the investment company which invests in the growth of Solomon’s Hidden Treasures.

Ubuntu Impact Investment company

 

 

 

More information about Ubuntu Impact Investments can be found here.

Introducing GreenDreamAcademyVocational training for leisure and hospitality

Logo GreenDreamAcademy

GreenDreamAcademy develops and implements vocational trainning as a supercharger for tourism destination development and is set up to support Solomons Hidden Treasures.

Participating in our DreamTeam?
Wish to make your Green Dreams come true?

We believe GreenDreamCompany and our brand Solomon’s Hidden Treasures  deserve the best quality and creativity there is! Therefore we work with the best experts and expert companies.

Do you think your expertise could make us even more complete? Become part of our team.

Want to cooperate as a company or organisation? Become a partner.

 

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In the media: Dutch firms explore investment opportunities in tourism sector (Rwanda)

Representatives of several Dutch companies interested in the tourism sector visited Rwanda in January 2016 to identify viable investment opportunities.

New Times, January 24, 2016

 

Representatives of several Dutch companies interested in the tourism sector are in Rwanda to identify viable investment opportunities.

The companies, led by GreenDreamCompany, a Dutch group that specializes in sustainable area development of natural and cultural heritage sites with the use of tourism, arrived on Wednesday intent on staying for a week.

The trade mission comes a week after local industry operators again showcased Rwanda’s vast tourism potential during a week-long tourism fair Vakantiebeurs 2016 in Utrecht, the Netherlands. Read the full news article of the New Times here.

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Establishment of Ubuntu Impact Investments

After almost 10 years of doing business in Africa the founders of GreenDreamCompany have decided to establish Ubuntu Impact Investments: an impact investment company in the leisure & tourism industry, focused on emerging markets and with an innovative and sustainable investment model.

Promoting economic growth by financing private sector initiatives
Ubuntu Impact Investments will finance private sector initiatives that promote economic growth and long-term employment, or that provide aid to the society or improve quality of life.

Please visit www.ubuntu-impact-investments.com for more information.

“Looking to sustain and increase growth, tourism can be harnessed through joint public and private sector efforts to achieve growth, wealth creation and shared prosperity.”

Gaiv Tata – Director of Financial and Private Sector Development for the World Bank in Africa

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Own website for GreenDreamAcademy

GreenDreamAcademy now has it’s own website!

Logo GreenDreamAcademy

We are proud to introduce you to: www.greedreamacademy.nl

Since 2013 GreenDreamAcademy  develops and implements vocational training in new and upcoming markets.

As GreenDreamCompany the aim of GreenDreamAcademy is to use tourism destination development as a driver for local job creation and economic growth as well as poverty reduction. Capacity building is an important requirement for all this to happen.

Within the development of tourism destinations GreenDreamAcademy recognizes major challenges when it comes to sustainable, good standard and reliable tourism supply and value chains. The GDA’s aim is to identify, assess and develop the value chains necessary for the development of tourism destinations. Having sustainable, good standard and reliable tourism supply and value chains, in new and upcoming markets, is a necessity to realize this development. At the same time these ‘chains’ form a challenge. In early stages of tourism project development it is important to identify the different chains of the project necessary to successfully realize a sustainable development of the project and area in which it is developed. It needs a professional and committed approach to establish these reliable chains.

Tailor made and onsite Capacity building means strengthening the abilities, knowledge and skills of individuals to improve their living standards and opportunities for the future. Unfortunately, in upcoming markets, an education on tourism and hospitality is not physically within reach of everybody. Besides the physical distance to education, gaps between knowledge supply and demand exist.
GreenDreamAcademy offers you tailor made education on your location.

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Own website for GreenDreamFoundation

Own website for GreenDreamFoundation

logo GreenDreamFoundation

GreenDreamFoundation is a non-profit organization committed to solve 21st century challenges in upcoming markets by acting as catalyst for measurable economic and social outcomes.

In the past, items of GreenDreamFoundation were mentioned on the GreenDreamCompany website, but because of steps in professionalism of the Foundation and her board, she has chosen for her own website: www.greendreamfoundation.com

Both entities have chosen the tourism sector as elevator towards reaching our goal and focus on tourism area destination development, the transformation of rural areas into sustainable eco-tourist destinations in the broadest sense. Community building is at the heart of our foundation and lab development is what we do by functioning as an incubator of new ideas which can develop from labs into independently operating organizations.

“We commend the G20 world leaders for recognizing the importance of Travel & Tourism as a driver of economic growth and job creation for the first time and stand ready to support all efforts by the G20 countries in this respect. This is a significant success for the industry and could not have happened without the support of President Calderon, a leader who truly understands the social-economic value of tourism and its potential to create new jobs in such difficult economic times, and without the commitment of Secretary Gloria Guevara, who so successfully chaired the T20 (Tourism Ministers of G20 countries) last month.” UNWTO Secretary-General, Taleb Rifai and WTTC President & CEO, David Scowsill in reaction to the declaration of the G20, 2012.

GreenDreamFoundation was formally designated by the Dutch Tax Administration as ANBI (Public Benefit Organization) on January 1, 2008.

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Unrolling the Brand: Solomon’s Hidden Treasures

Logo Solomon's Hidden TreasuresWe are proud to anounce the fact that we have started to enrole our new brand “Solomons Hidden Treasures”. A brand of Family Villages and Cultural Experience Parks (theme-parks) which will be launched in Rwanda and Ethiopia, but aims for 14 East African countries.

 

GreenDreamCompany takes care of the concept- and project development, marketing & communication, sales & merchandising  and organizes the operation by franchising.

For more information on our brand’s journey, please visit our special website:

www.solomonshiddentreasures.com

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