Beneath the Battlements:
The Legacy of Fort Benoorden Spaarndam

GreenDreamCompany proudly led the development of an innovative heritage experience concept for Fort Benoorden Spaarndam. As the initiator and leader of the consortium, we developed a bold and sustainable plan that transforms the fort into a destination where heritage, nature, and storytelling converge. This concept includes a Heritage Hotel, an interactive museum, and a nature experience, designed to connect visitors with the rich history of the fort in a unique way.

At the heart of this storytelling experience was the narrative of the military commander historically connected to the fort. His story served as the guiding thread throughout the entire concept, shaping the visitor experience across all components.

Our Role and Expertise

We conducted not only an extensive feasibility study a stakeholder analysis and a masterplan. We also found an respected exploitant capable of realizing the project’s vision in exploitation fase. With a strong strategic approach, we submitted the proposal and secured second place—an achievement that affirms our concept as one of the most innovative and viable visions for the fort’s future.

What was our biggest challenge?

One of the key challenges in this project was gaining support from the local community. Residents were concerned about potential large-scale developments that could lead to excessive visitor numbers and increased traffic. To prevent delays due to objections and ensure a smooth project progression, it was crucial to engage the community, address their concerns, and involve them in shaping the outcome.

To achieve this, we applied our proprietary Inclusive Decision-Making Methodology, which focuses on finding the smallest voice—a circle dialogue built on diversity principles. This method ensures that all perspectives are heard, fostering genuine collaboration and co-creation. Rather than imposing a vision, we facilitated a dialogue where residents not only felt heard but also became active contributors to the final concept. This approach prevented lengthy opposition procedures and created a shared sense of ownership among stakeholders.

Project Components

1. Heritage Hotel
   • A characterful boutique hotel, reflecting the history of the fort.
   • Luxury and comfort combined with authentic elements and sustainable innovations.
   • In addition to heritage rooms within the fort itself, the hotel offers unique underground guest rooms, fully integrated into the natural surroundings.
   • An exclusive underground spa inspired by storytelling, allowing visitors to relax in an ambiance that embraces both history and nature.
   • The experience within the hotel is deeply rooted in the story of the military commander, with each room reflecting different aspects of his life, duties, and personal experiences at the fort.
2. Interactive Museum
   • An innovative museum bringing the military history of the fort and the Defense Line of Amsterdam to life.
   • Storytelling, immersive experiences, and multimedia applications for a captivating visitor experience.
   • The narrative of the military commander provides a personal and engaging perspective, immersing visitors in the daily life and strategic decisions within the fort.
   • Educational programs focused on heritage, sustainability, and the impact of water and defense throughout history.
3. Nature Experience & Sustainable Heritage
   • Enhancing biodiversity around the fort with an ecologically responsible landscape.
   • Nature education and awareness initiatives on sustainability and circular development.
   • Collaboration with nature and heritage organizations to create a sustainable and livable environment.
   • Thematic storytelling trails inspired by the commander’s role in protecting both the land and its people.
4. Culinary & Event Experience
   • A tasting room featuring local and sustainable gastronomy inspired by the region’s history.
   • Flexible spaces for business meetings, cultural events, and educational workshops.
   • A stage for music, theater, and storytelling, further enriching the cultural value of the fort.
   • The culinary experience incorporates historical influences, including the types of food stored and consumed by the fort’s military personnel, as well as dishes inspired by the commander’s own tastes and traditions.
5. Community and Social Impact
   • Employment opportunities and learning & development programs for people with barriers to the job market.
   • Participatory heritage projects in collaboration with schools and educational institutions.
   • An inclusive program engaging and strengthening diverse communities.

Our Approach & Results

GreenDreamCompany stands out with an integrated approach that merges heritage conservation, storytelling, and sustainability. Our expertise includes:

• Cultural Storytelling & Theming: Creating immersive heritage experiences through theming and storytelling.
• Sustainable Development: Integrating circular and ecologically responsible design principles.
• Social Innovation: Inclusive and educational programs linking heritage with social impact.
• Area Development: Strategic redevelopment of cultural heritage with respect for historical and ecological contexts.

By centering the experience around the military commander, we crafted a deeply immersive and emotionally engaging concept, bringing the history of Fort Benoorden Spaarndam to life in a way that is both educational and meaningful. Our concept has proven to be strong and viable, and securing second place in the competition underscores the value and innovation of our approach.

Conclusion

The Fort Benoorden Spaarndam project reaffirms GreenDreamCompany’s ability to develop and realize visionary heritage concepts. By combining storytelling, sustainability, and social innovation, we have designed a destination that honors the past while contributing to the world of tomorrow.