About Us

GreenDreamCompany develops meaningful and immersive experience concepts at the intersection of culture, education, and entertainment, such as Ubuntopia®. From the first spark of inspiration to delivery and ongoing support, we build worlds where stories become tangible and come alive.

Our strength lies in our multidisciplinary approach, led by a lean, experienced team, complemented by a network of specialists tailored to the needs of each project. This flexible, customized approach ensures we deliver bespoke solutions that align with our clients’ vision and objectives.

Our core team consists of:

• Leon van Rijckevorsel – Strategic Development & Spatial Planning
  – Expert in leisure and tourism-related area development
  – Specializes in integrating storytelling into physical spaces such as destinations, buildings, and national parks
  – Focuses on spatial planning and the strategic development of cultural and natural heritage locations
• Leontine van Hooft – Storytelling & Experience Design
  – Specialist in cultural storytelling, brand narratives, IP character design & immersive experiences
  – Develops values-driven concepts for leisure, culture & tourism
  – Focuses on social innovation, inclusivity, and sustainability through storytelling
  – Value driven entrepreneurship
• Sophie van Rijckevorsel – Imagineering, Branding & Marketing Strategy
  – Expert in brand positioning, visual storytelling & experience-driven branding
  – Specializes in imagineering – shaping emotionally engaging brand experiences
  – Develops marketing & communication strategies that connect audiences with brands