Ubuntopia® – Family Edutainment Brand
Ubuntopia is an edutainment brand designed by GreenDreamCompany to inspire the leaders and their followers of tomorrow—the children of today. Built entirely by GreenDreamCompany, Ubuntopia brings stories from world cultures to life through books, animations, and theatre storytelling.
The brand’s mission is to show children that they have the power to shape the future. By engaging them with captivating stories rooted in cultural heritage and values, Ubuntopia fosters curiosity, cultural understanding, and a sense of responsibility for the world they will inherit.
What was our biggest challenge?
Creating an educational yet entertaining brand that engages children, families and other educators while partnering strategic partners in the leisure and creative industries to scale its impact.
Our Approach
Ubuntopia has been designed by us as a multi-platform storytelling experience, ensuring that children, families and other educators can engage through different touchpoints.
Process & Development
- Research & Concept Development – Deep dive into folklore, values-based and transformative storytelling, and family edutainment.
- IP Character Development – Creation of unique characters, based on real people, mythological creations and fantasy creations, world-building, and storytelling frameworks.
- Development of the Style Guide – Establishing a clear visual identity and IP character guidelines for future brand extensions.
- Launch of Ubuntopia Webshop & Website – Making storytelling products and brand information accessible to a wider audience.
- Publishing & Content Creation – Development of books, animations, and narrated stories.
- Brand Activation & Flagship Store – Creating a physical space to showcase the brand and engage partners.
- Introduction of WikiTopia – Expanding the brand’s educational dimension with deeper knowledge and cultural insights.
- Strategic Partnership Phase – Seeking collaborations to bring Ubuntopia to a larger audience.
- Scalable Model – Ready for expansion into leisure, education, and media partnerships.
Why Choose GreenDreamCompany as Your Partner?
🔹 Experts in cultural storytelling & edutainment brand development
🔹 Proven track record in immersive, values-driven storytelling
🔹 Strong network in leisure & creative industries for brand expansion
