Masterclass – Cultural Experience Park Development

A Cultural Experience Park is a type of theme park that is designed to showcase and celebrate the culture, history, and traditions of a particular region or country.

Three-Day program: learn about cultural theme parks

The Masterclass on Theme Park Development is an intensive three-day program designed to equip participants with the knowledge and skills required to create a successful Cultural Experience Park. The program will be conducted in English and will be held in The Netherlands.

What does it take to create a Cultural Experience park?

These parks feature a range of exciting attractions that allow visitors to immerse themselves in the local culture, folk tales, history, traditional music and dance performances, and exciting edutaining experiences. A cultural experience park creates an immersive experience and remains attractive from generation to generation.
Learn how these theme parks are developed, marketed and managed. Which business models do they use? How do they spark rural-urban transformation and GDP growth?

Transforming a rural location into a top-tourism destination generates instant benefits and value for local communities, landowners, investors, and developers. Our programme provides the right knowledge on Cultural Experience Park Development based on our experts’ over 50 years of collective experiences and insights. After the programe, you can immediately apply what you learned in consultations with private and public stakeholders.

During the program, participants will visit a real-life model and hear lectures on various topics, including the definition of a Cultural Experience Park, the high-impact, business models, revenue streams and financing options.

By the end of the program, participants will have gained a comprehensive understanding of the various aspects of cultural experience park development, including best practices and emerging trends.

High-Impact of a Cultural Experience Park

Many countries want to diversify and grow their tourism industry. If done right, a cultural experience park can provide a major boost to a country’s tourism industry and local economy. It has the potential to boost tourism, generate employment opportunities, spur growth in sectors such as agriculture and construction, catalyze the raw materials, manufacturing, and
service industries, and revamp the surrounding areas through area development.


These parks can be a powerful tool for education and entertainment, allowing visitors from around the world and domestic tourists to learn about the local stories, culture and traditions. By providing a platform for conserving cultural heritage and understanding, these parks can help promote tolerance and respect for diversity, which can positively impact society as a whole.

For Whom?
You will benefit from this programme if you are a prospective private or public stakeholder in the development of a theme park in your country. Participants for this programme are usually national, regional and local government representatives, public authorities, private companies and brands, hotel, entertainment and leisure proprietors, financial institutions, knowledge institutes and NGOs.

Participation Fee
Each group must have a minimum of 5 participants.
The program fee is €1.750 per person, exclusive VAT.
Your payment should reach us at least 4 weeks before the start of the program.
The fee includes the cost of tuition, program-materials and lunch.

Download the brochure with more information about the masterclass

Program Format

The 3-day programme consists of lectures from professionals, case studies and field trips in the Netherlands

Day 1
Introduction to the Cultural Experience Park Development Sector
Location: Zaltbommel, The Netherlands

  • Overview of the sector
  • Difference between traditional theme parks and cultural
  • experience parks
  • Business models
  • Role of innovative technology and engineering in creating
  • immersive experiences
  • Influence of theme parks on GDP growth and area development
  • Process of developing and managing a theme park

Day 2
Field Trip 1
Location: Kaatsheuvel, The Netherlands

Theme park visit
During the program, you will have the opportunity to visit the largest theme park in the Netherlands, which is also one of the
oldest in the world. This visit will illustrate the impact of a world- class theme park. Being situated in a once-tiny village, the park
and its surroundings now make a significant contribution to the GDP. The unique expansion model of this theme park has enabled
it to remain relevant and timeless for over 70 years.

  • More than 5 million visitors per year
  • Developed on 75 hectares and has hi-tech attractions and rides
  • Employs over 3000 workers in the peak season

Family Village
You will visit the themed accommodation (family Village) of the theme park. This unique feature allows visitors to extend their stay, making it an attractive option for weekend getaways and foreign visitors.

Day 3
Field Trip 2
Location: Amsterdam, The Netherlands

An Immersive Multimedia Tour – Promoting the country

During your visit to this location, you will have the opportunity to learn about the history and geography of the country through an
immersive multimedia tour. This tour offers a multisensory experience that combines soundscapes, large-scale multimedia
installations, and a motion platform. This location serves as an example of how promoting a country and its sights can form the
basis of a cultural experience park attraction.

  • One of Amsterdam’s most popular tourist attractions
  • Innovative tourist attraction focusing on the history and qualities of The Netherlands
  • Installed on 2.600 m2 square meters

    I would like to participate in the Masterclass

    Please contact me.

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