News and Perspectives

About our Perspective on Area Development

Reserve your spot for the Executive Masterclass “Theme Park Development”

In 2020 tourism executives are invited to participate in this Executive Master Class on Theme Park Development. The secret for tourism diversification lies in drawing inspiration from your cultural heritage. But we take it a step further: we transform your legends into hi-tech tourism attractions, creating immersive experiences and developing rural area’s.

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Support Ubuntopia on Kickstarter!

Ubuntopia is the Flagship Brand of GreenDreamCompany.

Funga Alafia, a warm welcome! We have gathered our Ubuntopia team once again to create and publish our second illustrated children’s book. The creators – Leontine van Hooft and Jean-Claude Ngumire, have put all their passion and creativity together to help conserve old (oral) African legends and stories and prevent them from disappearing.

‘Balla and the Secret of the Source’ is our second illustrated children’s book from the series The Chronicles of Ubuntopia, which consists of 12 books. We create our books for all children who love beautiful stories. Are you curious and want to know more about African culture? Then this is the perfect book for you!

In each book, there is an overarching storyline about  Balla and Aimee’s mission, a short story, and two hand-painted aquarelle comics depicting the African legends. You will also find a WikiTopia section with background information about the stories.


Each of our books from the Chronicles of Ubuntopia comes with its own social campaign. For the first book ”Balla and the Forest of Legends” we created the campaign “Buy one, Share one” where with every book purchased we send a copy to a less fortunate child, via partnerships with NGOs from the countries of South Africa or Kenya. This way not only we are sharing the legends, but we are also bringing them back home.

For our second book “Balla and the Secret of the Source”, part of its proceeds will be spent on supporting children in Ethiopia and Ghana who would like to be an artist one day. By selecting a tier with a hardcopy version of “Balla and the Secret of the Source” you also support the social campaign.

Do you want to support our Kickstarter campaign? Click here.

If you would like to learn more about our second book, make sure you follow our
social media accounts.

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Vacancy: Internship/Traineeship

Do you want to help us to diversify the tourism & leisure industry within upcoming markets? Are you interested in the development of family entertainment?  Do you want to make a step forward in a future where social, environmental and inspirational values are put on par with financial returns?

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Vacancy: Portfolio & Investment Manager

Company Profile

GreenDreamCompany is the facilitating management company of the young leisure and hospitality brand “Ubuntopiaf” on the African continent.  With a humanitarian and sustainable character in its DNA, and in order to further power its “upstream” business, GreenDreamCompany has established the investment company Ubuntu Impact Investments in 2015. Ubuntu Impact Investments exclusively works on the financially support of the leisure brands of GreenDreamCompany.

Global Impact

Next to generating healthy financial returns, Ubuntu Impact Investments will also drive social and environmental returns- thereby setting the standard for impact investing in the carefully selected areas in upcoming markets.

Your job as our Portfolio & Investment Manager

Based within GreenDreamCompany, but delegated to Ubuntu Impact Investments, you will be in charge of: inclusive investment facilitation of all brand activities, in a different stage of process. You will manage the existing portfolio and future investments.  It is our aim, in time, you will lead Ubuntu Impact Investments.

It will be your task to organize the complete funding of all developments of the projects. You will work on sustainable investor relations, relations with other investment companies, institutional investors etc. Deal sourcing & selection, deal making & finance and investment management, communication, it is all part of Ubuntu Impact Investments. You will also be responsible for development of the portfolio strategy, the portfolio risks and the predictions of it. You will organize further staffing of the team in time.

Based on cooperation, input, sharing of knowledge and network with all disciplines of GreenDreamCompany, it’s your responsibility to reach an optimum result for our investors within the lines of Ubuntu Impact Investments criteria.

What we expect of our ideal candidate


·        You have a broad and international investment and/ or banking education and background, IFC, FMO, or equal

·        You have a track record within impact investments and an active investors network

·        You are professional familiar with the leisure and tourism industry

·        You have got international working experience, ideally within upcoming African markets

As a person:

·        You have a strong motivation to combine impact with commercial results

·        You have a hands on, pragmatic, ‘just do it’ mindset

·        You are able to inspire investors, stakeholders and team by your leadership, vision and passion and enthusiasm

·        You are a pioneer and an entrepreneur ‘pur sang’

·        You want to be part of and see the benefits of a cosmopolitan team

·        You do not mind traveling

We are aware that we are in search for the perfect candidate, 90% will do.

What do we offer

When you are looking for a wide challenging international job, for at least 3 days a week, within the finance and investment sector, an impressive and growing portfolio and a lot of responsibilities, we like to welcome you in the heart of GreenDreamCompany in 2 possible ways:

  • We prefer a long term relation so it’s the policy of GreenDreamCompany to offer committed and qualified key players within the organization the possibility to participate as (associate) partner; in that case we expect you to invest in Ubuntu Impact Investments and/or to buy shares within Ubuntu Impact Investments.
  • It’s also possible to create your own job and future with us; In that case we will discuss a financial target and timeframe and when successful, you will be offered the job.


We are situated right in the middle of the fortress town Zaltbommel, 10-15 minutes walking from the railway station.  Our staff also works partly from home, on location and international.


You can call Mr. Leon van Rijckevorsel: 06-51.56.9622.

Please sent your motivational letter including your CV to:

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Vacancy: Experienced Licence Manager

GreenDreamCompany connects and inspires people by sharing stories, creating brands and designing overwhelming experiences towards kids, parents, families, and friends. We are reshaping the family entertainment sector through innovative (area) developments, making the largest possible impact in new and upcoming markets. We have developed a new brand that will diversify the tourism industry in Africa and other new destinations.

GreenDreamCompany is looking for a passionate product and sales orientated Licence Manager who wants to make the difference. The preferred candidate should at least have three to five years of experience in media & family entertainment or related industry on an international level. An intuitive and hands-on license and sales professional focussed on long-term brand growth for all categories. You will identify potential licensees for brand related products, negotiate and make the deals and manage designed licenses in a very responsible way. Since this is a new brand we are in search of a hands-on professional who can think big but can act small.


For this new inclusive A-brand you will make the product line plans, sales plans and performance analyses following the business roadmap, the companies values and it’s inclusive business model.

  • You will establish brand alliances and sales lines around characters & productions, like merchandise, games, movies, audio, and music
  • Day to day essential duties including reviewing, negotiating, advising and drafting on contracts
  • As the account manager, you will build up long-term and effective relationships with our (potential) licensees. While serving the benefits of the brand, we expect you to offer ‘the best in class’ service for the licensees
  • You will support the head office in establishing and expanding its brand portfolio in a variety of ways


  • A track record in delivering a collaborate licensing strategy
  • Knowledge of the family entertainment industry
  • Developed and active network of licensing within or connected to the family entertainment industry
  • Should have experience in consumer marketing or media sales.
  • Excellent oral and written communications skills in English, French, and Dutch also would be very nice
  • University degree preferred

As a person:

  • A pioneer mentality and energy, eager to be part of the development of a new brand.
  • A person who willing to go that extra mile.
  • A team player with process project management, and time management skills.
  • A self-motivated person who can bring and share the enthusiasm
  • Confident presenter, inside driven approach and ability to use initiative
  • Strong creativity and commercial awareness
  • A passion for culture and nature


Work experience within Africa’s upcoming markets.

We challenge African diasporas also to submit.

Company culture:

We believe that diversity is our biggest force. It develops creativity and enables personal and professional growth. We believe in an open culture where pursuit of happiness must be reached for all, clients, relations and our own people.  We believe in Ubuntu.


The position is based in our headquarters Zaltbommel, The Netherlands, but requires traveling regularly. It is also possible to work partly from home. However, we prefer candidates living in The Netherlands already.

Our offer:

Since it is a brand-new brand, we are fully engaged in attracting franchisees, licensees, investors, funds, and sponsorship. The brand is well prepared and the interest is there. We offer a basic salary and provision.  Agreements can be made about this.


Feel free to  call Leon van Rijckevorsel, for more detailed information 0418 517435 or write your motivational letter including  C.V. at

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GreenDreamFoundation rewarded for Leadership

With dignity and pride our corporate foundation  received the Global NGO Leadership & Excellence award.

With Community Building as part of her core values and as incubator of innovative ideas, GreenDreamFoundation develops tourism labs that may grow into independently operating organisations.

Community building, managing diversity, welfare and community development in emerging markets, are at the heart of GreenDreamFoundation. These basic core values are grouped in specific Community Building Programmes. It is this “core business” through which GreenDreamFoundation operates in the Netherlands by creating employment, not only for paid staff but also for people with a distance to the labor market, for students and for volunteers

GreenDreamFoundation acts as an incubator of innovative ideas: new tourism development labs may arise, depending on the needs, along the journey to reach the destination. In the same way the nautilus animal creates new chambers as it matures, GreenDreamFoundation creates new labs where they arise autonomous but co-exist in interdependence.

The core, the existing labs and the emerging labs form a harmonious balance between being and becoming, of Ubu and Ntu: our moral compass Ubuntu.

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Let me tell you a story about the Griot and the Rapper

Everywhere in the world, you find oral culture, and specifically, oral storytelling getting lost. But with changing of times, shifting populations and the rise of digital entertainment: Who will continue to weave these stories around the fireside, and who will be there to listen? And if there are willing listeners, how are they to be reached?

Perspective written by: Leontine van Hooft

It is very well likely that our ancestors gathered around the evening fires and expressed their fears, their beliefs, and their heroism through oral narratives. Community storytelling offered the security of explanation; how life and its many forms began and why things happen in the way they do, as well as entertainment and enchantment. Storytelling brings communities together. This long tradition of storytelling, an important form of art, is still evident in ancient cultures for example on the African continent. Not only for Africa, but this golden rule applies to every culture and can be found in lots of examples.

In the Middle Ages storytellers, also called a troubadour, minstrel or bard,  could be seen in the marketplaces and were honored as members of royal courts. Medieval storytellers were expected to know all the current tales to repeat all the noteworthy theses from the universities, to be well informed on court scandal, to know the healing power of herbs and simples (medicines), to be able to compose verses to a lord or lady at a moment’s notice, and to play on at least two of the instruments then in favor at court. But the times are changing…

Turbulent modern times & the search for identity

A culture is like a river, always floating and on the run, like a movement. Only the forms differ during the ages and generations. And so does the meaning of things. This is what storytelling, and art in common, reminds of.  It’s like an ongoing process and reflects the constant search for identity. That is why in Africa, like in other agrarian societies, the traditional moonlight storytelling culture has not disappeared but will continue to reach new forms of expression and be changing on the river of time.

“It has been said that next to hunger and thirst, our most basic human need is for storytelling.”

– Khalil Gibran

It looks like that for the West it’s difficult to accept modern times, within these upcoming markets. In thinking and speaking about Africa’s spirit the West keeps repeating the same old ideas and prejudices, while the continent is constantly evolving and developing itself rapidly. Most Western people still look at Africa with an exotic look full of regret and pity. The idea that you have to go back in time to find the true African culture and identity is nonsense and is stopping developments.

Africa needs great modern storytellers to change the hardwearing image (how)

A Griot is an important medium in this case. Through storytelling and music, the Griot has shared and maintained the identities and histories of communities in West Africa for centuries. A Griot is a poet, singer, historian, musician, comedian, an entertainer and much more. There has been a lot of international studies regarding Griot culture having provided the African and African Diaspora with a way to reach back and carry forward their ancestral heritage. Therefore, it is essential that the memories and personal histories of people are being preserved. At this moment it is still possible. When the elders have died, a library dies with them, is an African saying. But are oral traditions associated with rural life really at risk of being lost to the past?

It is not a battle between tradition versus modernity

The obvious ways to translate the storytelling culture for consumption by a modern audience would be the approach of the West: simply recording and writing it down for the archive. But that would lose the fluid spontaneity which distinguishes oral culture. Because if you remove the performative element and the potential for interaction with both the surroundings and audience, then the magic and meaning of storytelling will vanish.

Where once the Griot had to travel by foot for many miles to share the stories of his king or community, now ICT enables local stories to be shared with the world online. The revolution unchained by mobile phone home-grown broadcasting is near.

Mass media, modern storytellers

Mass media can be seen as a cultural storyteller. It has a diversity of ways to reach big groups of people. One of the medium to reach the younger generation is through gaming. When world-class game makers cooperate with great storytellers ànd elders, games can be created with an interesting cultural touch. A great example is the wonderful game ‘Never Alone’,  which proves that heritage and modern technology can go hand in hand. Rather than written stories and archive filing, the possibilities of ICT enables storytellers to create, share and celebrate new and old stories.

Another ubiquitous example of these modern griots’ can be found in contemporary rap music such as DJ Lee of Griot B & School Yard Rap He tells and sings about the great history and misconceptions about Africa. These modern Griots serve as the ‘camera of today’s society’ and are important for identity development. Focusing on personal experiences, local issues and the struggles and successes of daily life and combining prepared verse with improvised commentary, the links between rap and griot styles are abundant.

Another way of oral-literary processing is by means of performance art. In Africa theatre matters. African theatre is entertainment, but it can also be aesthetically, politically, socially and spiritually committed, and often it is all these things simultaneously. It draws on indigenous performance traditions including dance, music, storytelling, and mime. At its best African theatre is a total experience, of mind, body, and soul which engages with, and feeds off a highly responsive, involved and vocal audience also a  kind of humorous performance. For example storyteller Diana Ferlatte.

Movies and films, such as Nollywood productions,  an audiovisual symphony with many layers and a great narrative wealth can be brought to the audience.  Africa’s spirituality allows a much richer layered reality because of the long and diverse traditions.

Floating between history,  reality and future aspirations the Griot’s values get a modern opportunity to create new meaning and spirituality and reach the younger generations. The interest in storytelling is unlikely to go away and, hopefully, griot traditions will be able to survive, prosper and inspire alongside new modes of storytelling, and with a little innovation and imagination, new traditions will be born.

Perspective written by: Leontine van Hooft

Tourism as a Force for Political Stability

While there is substantial literature investigating the economic benefits of tourism for countries, less literature delves into the political benefits of tourism.

In this paper, published by UNWTO, the authors investigate the issue of political conflict and the theoretical reasons that it is believed that tourism should lead to peacebuilding and political stability. Then, the authors deal with several case studies in which tourism has played a role or could play a role in political stability or peacebuilding. The authors illustrate via examples (Cyprus, Korea, and Ireland) that there are situations in which tourism has played a role or could play a role in supporting political cooperation and supporting political stability. The authors conclude, illustrating general observations regarding the relationship between tourism and political stability and the related concept of peacebuilding.

In addition, the authors make comments regarding what concrete and practical measures countries can take in order to utilize the engine of tourism for the purposes of bolstering political stability and encouraging the building of peace both within and between societies.

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