News and Perspectives

About our Perspective on Area Development

Vacancy: Experienced Brand Manager, Marketing & Sales

GreenDreamCompany connects and inspires people by sharing stories, creating brands and designing overwhelming experiences towards kids, parents, families, and friends. We are reshaping the family entertainment sector through innovative (area) developments, making the largest possible impact in new and upcoming markets. We have developed a new brand that will diversify the tourism industry in Africa: “Ubuntopia®”.

GreenDreamCompany is looking for a passionate Marketing & Sales orientated Brand Manager who wants to make the difference. The preferred candidate should at least have three to five years of experience in media & family entertainment or related industry. An intuitive brand marketing and sales professional who knows branding are not only about just adding brand assets and collecting data but that great meaningful projects, programs, and products create a unique brand identity and a sense of belonging. A person who can think big, but can act small.

The position is based in our headquarters Zaltbommel, The Netherlands, but requires traveling regularly. It is also possible to work partly from home.

Responsibilities:

  • Develop and execute the marketing, communication and PR plan of the new Brand, based on the business roadmap, the companies values and it’s inclusive business model.
  • Translate the characters, storylines, and experiences into vibrant productions & products based on the Brand Identity.
  • Define, contract and work with solid players, such as international agents, creative media production houses, and licensees for distribution purposes.
  • Establishing marketing and brand alliances and sales lines around characters & productions, like (animation) movies, audio, and music.
  • Building up a lively community around the Brand.

Requirements:

  • A minimum of three years of brand marketing experience on an international level, preferably inside out.
  • Knowledge of the family entertainment industry
  • Developed and active network of the entertainment industry
    Experience of people management, leading and managing a diverse team
  • HBO or University degree, with major in brand Development, Community, PR & Media, Leisure or related
  • Excellent oral and written communications skills in English, in Dutch also would be very nice.
  • Extensive experience in managing creative/ media agencies and campaigns.
  • Should have experience in consumer marketing or media sales.
  • Strong brand & project management skills and analytical competence.

As a person:

  • A pioneer mentality and energy, eager to be part of the development  of a new brand
  • Team player with strong leadership, project management, and time management skills.
  • A self-motivated person who can bring and share the enthusiasm
  • Confident presenter, inside driven approach and ability to use initiative
  • Strong creativity and commercial awareness
  • A passion for culture and nature

Plusses:

Work experience within Africa’s upcoming markets. We challenge African diasporas also to submit.

Our offer:

Since it is a brand-new brand, we are fully engaged in attracting franchisees, licensees, investors, funds, and sponsorship. The brand is well prepared and the interest is there. A full salary can only be determined afterwards, as soon as the budget is known and covered. An agreement will be made about a basic allowance during the first period.

Interest:

Feel free to  call Leontine van Hooft, for more detailed information +31(0)418 517435  or write your motivational letter including  C.V. directly at l.van.hooft@greendreamcompany.com before Friday 25th of May 2018.

Continue Reading

Let me tell you a story about the Griot and the Rapper

Everywhere in the world, you find oral culture, and specifically, oral storytelling getting lost. But with changing of times, shifting populations and the rise of digital entertainment: Who will continue to weave these stories around the fireside, and who will be there to listen? And if there are willing listeners, how are they to be reached?

Perspective written by: Leontine van Hooft

It is very well likely that our ancestors gathered around the evening fires and expressed their fears, their beliefs, and their heroism through oral narratives. Community storytelling offered the security of explanation; how life and its many forms began and why things happen in the way they do, as well as entertainment and enchantment. Storytelling brings communities together. This long tradition of storytelling, an important form of art, is still evident in ancient cultures for example on the African continent. Not only for Africa, but this golden rule applies to every culture and can be found in lots of examples.

In the Middle Ages storytellers, also called a troubadour, minstrel or bard,  could be seen in the marketplaces and were honored as members of royal courts. Medieval storytellers were expected to know all the current tales to repeat all the noteworthy theses from the universities, to be well informed on court scandal, to know the healing power of herbs and simples (medicines), to be able to compose verses to a lord or lady at a moment’s notice, and to play on at least two of the instruments then in favor at court. But the times are changing…

Turbulent modern times & the search for identity

A culture is like a river, always floating and on the run, like a movement. Only the forms differ during the ages and generations. And so does the meaning of things. This is what storytelling, and art in common, reminds of.  It’s like an ongoing process and reflects the constant search for identity. That is why in Africa, like in other agrarian societies, the traditional moonlight storytelling culture has not disappeared but will continue to reach new forms of expression and be changing on the river of time.

“It has been said that next to hunger and thirst, our most basic human need is for storytelling.”

– Khalil Gibran

It looks like that for the West it’s difficult to accept modern times, within these upcoming markets. In thinking and speaking about Africa’s spirit the West keeps repeating the same old ideas and prejudices, while the continent is constantly evolving and developing itself rapidly. Most Western people still look at Africa with an exotic look full of regret and pity. The idea that you have to go back in time to find the true African culture and identity is nonsense and is stopping developments.

Africa needs great modern storytellers to change the hardwearing image (how)

A Griot is an important medium in this case. Through storytelling and music, the Griot has shared and maintained the identities and histories of communities in West Africa for centuries. A Griot is a poet, singer, historian, musician, comedian, an entertainer and much more. There has been a lot of international studies regarding Griot culture having provided the African and African Diaspora with a way to reach back and carry forward their ancestral heritage. Therefore, it is essential that the memories and personal histories of people are being preserved. At this moment it is still possible. When the elders have died, a library dies with them, is an African saying. But are oral traditions associated with rural life really at risk of being lost to the past?

It is not a battle between tradition versus modernity

The obvious ways to translate the storytelling culture for consumption by a modern audience would be the approach of the West: simply recording and writing it down for the archive. But that would lose the fluid spontaneity which distinguishes oral culture. Because if you remove the performative element and the potential for interaction with both the surroundings and audience, then the magic and meaning of storytelling will vanish.

Where once the Griot had to travel by foot for many miles to share the stories of his king or community, now ICT enables local stories to be shared with the world online. The revolution unchained by mobile phone home-grown broadcasting is near.

Mass media, modern storytellers

Mass media can be seen as a cultural storyteller. It has a diversity of ways to reach big groups of people. One of the medium to reach the younger generation is through gaming. When world-class game makers cooperate with great storytellers ànd elders, games can be created with an interesting cultural touch. A great example is the wonderful game ‘Never Alone’,  which proves that heritage and modern technology can go hand in hand. Rather than written stories and archive filing, the possibilities of ICT enables storytellers to create, share and celebrate new and old stories.

Another ubiquitous example of these modern griots’ can be found in contemporary rap music such as DJ Lee of Griot B & School Yard Rap He tells and sings about the great history and misconceptions about Africa. These modern Griots serve as the ‘camera of today’s society’ and are important for identity development. Focusing on personal experiences, local issues and the struggles and successes of daily life and combining prepared verse with improvised commentary, the links between rap and griot styles are abundant.

Another way of oral-literary processing is by means of performance art. In Africa theatre matters. African theatre is entertainment, but it can also be aesthetically, politically, socially and spiritually committed, and often it is all these things simultaneously. It draws on indigenous performance traditions including dance, music, storytelling, and mime. At its best African theatre is a total experience, of mind, body, and soul which engages with, and feeds off a highly responsive, involved and vocal audience also a  kind of humorous performance. For example storyteller Diana Ferlatte.

Movies and films, such as Nollywood productions,  an audiovisual symphony with many layers and a great narrative wealth can be brought to the audience.  Africa’s spirituality allows a much richer layered reality because of the long and diverse traditions.

Floating between history,  reality and future aspirations the Griot’s values get a modern opportunity to create new meaning and spirituality and reach the younger generations. The interest in storytelling is unlikely to go away and, hopefully, griot traditions will be able to survive, prosper and inspire alongside new modes of storytelling, and with a little innovation and imagination, new traditions will be born.

Perspective written by: Leontine van Hooft

Vacancy: Internship/Traineeship

Do you want to help us to diversify the tourism & leisure industry within upcoming markets? Are you interested in the development of family entertainment?  Do you want to make a step forward in a future where social, environmental and inspirational values are put on par with financial returns? Are you eager to learn and contribute? GreenDreamCompany offers enthusiastic and independent students and trainees the possibility to learn and develop themselves, within the leisure, hospitality, and family entertainment industry.

About GreenDreamCompany

GreenDreamCompany connects and inspires people by sharing stories, creating brands and designing overwhelming experiences towards kids, parents, families, and friends. We are reshaping the family entertainment sector through innovative (area) developments, making the largest possible impact in new and upcoming markets.

Situated within The Netherlands, we are an award-winning company, passionate working as an
incubator on the development of leisure and tourism industry in upcoming markets. With a passion for nature and culture, we are active on the continents Africa and Europe. But there is much more to come…

Your job

At GreenDreamCompany you are immediately one of us, part of our DreamTeam. It’s your job to
assist the team with a range of projects in all different phases. This means learning by doing, co-creating and taking responsibilities.

An impression of what your tasks could be:

  •  Doing desk research for a feasibility study, marketing plan, collecting info for business cases etc.
  • Assist within concept development process, Imagineering
  • Film and audiovisual media
  • Economics, finances and investments preparations
  • Prepare DreamTeam meetings, communication, meetings with other parties, travels, events
  • Marketing and Communication, Social Media, CRM
  • Daily operations, making our guests feel welcome, taking phone calls, business administration
  • etc.

What are we looking for

Students or graduates at HBO level, advanced with the courses of theme park development, leisure manager,  international communication, international economics & business, marketing & sales, film and audiovisual media & arts or similar relevant courses:

  • Excellent knowledge of Dutch and English, in speaking and writing
  • The ability to work independently and be flexible
  • Proper computer skills; knowledge of Word, Excel, PowerPoint, and Mailchimp
  • Good communication skills and a positive attitude
  • Thinking in chances and opportunities, the mentality of a pioneer
  • A driver’s license would be nice
  • A laptop 

Our diversity policy

We are open to students and trainees who see diversity as a strength.
Looking at our existing team we especially invite Dutch and African students to react.

What we offer

We will provide you with a dynamic and learning environment where you can develop yourself to
become a professional in the industry. You will receive a fixed fee for expenses.
You will operate from the head office in the heart of the fortress town Zaltbommel. The train station is approximately 15 minutes walking distance.

Do you want to apply?

Send your motivation letter and CV to: l.van.hooft@greendreamcompany.com
Please address to Mrs. Leontine van Hooft before the half of June 2018

Continue Reading

Tourism as a Force for Political Stability

While there is substantial literature investigating the economic benefits of tourism for countries, less literature delves into the political benefits of tourism.

In this paper, published by UNWTO, the authors investigate the issue of political conflict and the theoretical reasons that it is believed that tourism should lead to peacebuilding and political stability. Then, the authors deal with several case studies in which tourism has played a role or could play a role in political stability or peacebuilding. The authors illustrate via examples (Cyprus, Korea, and Ireland) that there are situations in which tourism has played a role or could play a role in supporting political cooperation and supporting political stability. The authors conclude, illustrating general observations regarding the relationship between tourism and political stability and the related concept of peacebuilding.

In addition, the authors make comments regarding what concrete and practical measures countries can take in order to utilize the engine of tourism for the purposes of bolstering political stability and encouraging the building of peace both within and between societies.

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2311176

Continue Reading

Why you should Invest with Impact in an Experience Park

Our passionate curiosity about other cultures led us to Africa.  Certainly, there is poverty, but there is also something else: hope, passion and ambition, a very rich culture and … lot’s of business opportunities!

Leisure, hospitality and tourism industry are responsible for most of the gross national product of these upcoming markets. It’s the first sector that opens the window to the world and it creates a wind of change. Not only in the capital city, but also in rural areas.  Generating many jobs, skilled and unskilled , it makes people able to look with different eyes, being proud on their environment.  And of course, investments in hospitality and real estate brings big opportunities for investors.
This is why we, at GreenDreamCompany, have developed the product of Experience Parks.
At GreenDreamCompany we believe in making the largest possible impact in new and upcoming markets.

Please watch this video to get a feeling on how we want to make a difference.

Interested in investing with impact?

The Experience Parks are scalable, the concept adapts to any country: telling the legends and cultural stories, showing the highlights of the region in a pleasant and natural setting. Through government commitment and finding optimum cooperation with local stakeholders, this means lower risk and an interesting ROI for investors who are seeking mid- or longterm capital investments.

Our ideal investor knows Africa! He or she knows Africa has it’s challenges but also has a booming economy.
He or she want to be part of the opportunities that comes with it. A global orientated, colourful person or company, willing to share his network.  Our ideal investor has a business approach but is dedicated to these ventures. He or she understands that investing in people and nature is part of the deal. He/she must appreciate a sense of belonging.

Technical information about our projects:  www.solomonshiddentreasures.com

Financial information about the investment propositions: www.ubuntu-impact-investments.com

Continue Reading

Europe: do we understand the value of tourism?

Last perspective we discussed the impact that tourism has on least developed countries, mainly focussed on Africa. Looking at the news of the last few weeks, all we see is news updates on overcrowded cities such Amsterdam, Venice and Barcelona. Locals are angry. ‘The city has completely lost its identity.’, “tourism kills neighbourhoods.” And “Tourists go home” are common messages that are communicated by inhabitants of many European cities. Does tourism here not have the same value as it has in countries in Africa? Or are we in the west too spoiled with our economy that we do not see the real potential that tourism has?

Tourists are invading cities

With tourists invading popular cities in Europe many countries are thinking about regulating the number of arrivals of tourists in their cities. For example, in Barcelona they are thinking about a tourist’s tax, Croatia wants to decrease cruise ships and other cities want to decrease the amount of tourists at popular spots. How can tourism be good for a country or city while all it does is create rubbish, noise, take over houses for locals and destroy national heritage?

Tourism: what are the numbers?

The research company Oxford Economics calculated that the tourism sector creates 10.2% of the world GDP. In the whole world tourism brings in 6400 billion euro’s. Besides this amount of money it also creates 1 out of 10 jobs (292 million). The tourism industry is the fastest rising industry in the world and therefore experts say that tourism is becoming more and more important for Europe and the world. Worldwide there are countries where more than half of their income is from tourism. The Maldives is most highly ranked with 77.8% of their GDP (!). In Europe, Croatia is leading with 18.8%, but also in Italy, France and Spain the contribution of tourism is high.

Authenticity is leading

The problem is that in tourism people are looking for two things: comfort and authenticity. Travel agencies are adjusting towards their customers’ demand, while locals need to show hospitality towards these tourists and be ‘authentic’. It makes sense that all popular cities like Amsterdam (the iconic houses), Barcelona (the Gaudi buildings) and Venice (the canals) are overcrowded. All these cities have something in common: it has something authentic. But in order to keep attracting tourists to these cities (and countries) it is therefore mostly important to keep this authentic culture. So, what do you need? The locals. In all of these cities it is very difficult to find a local and ask where to go. It is all tourists. (Venice, which has 265,000 inhabitants for around 24 million visitors annually.). But also the preservation of the heritage sites are important in order to keep attracting tourists. Research has shown that: Nearly 50% of World Heritage sites, which are recognized by UNESCO for their outstanding universal value, do not have tourism management plans in place to prevent the negative impacts of tourism.’ 

What you see happening is that the enthusiasm to travel is increasing but the enthusiasm of the cities and locals is increasing. There is a problem there. Looking at all the activists in these cities that are trying to ban tourists, these locals forget that their economy is also highly depended on the tourism sector. In Spain for example tourism drives 12% of the total economy. In Dubrovnik, Croatia they do not demonstrate as most people make a living out of tourism, but they do believe that they might become the victim of their own success. Maybe there is a task for the government of these cities to connect the advantage of tourism with the interests of the inhabitants. Create sustainable tourism where meeting each other is central, where it will add value to the quality of life of the locals and the tourists.

The role of the ministry of tourism

The situation that is arising in these cities seems to be connected to a lack of vision from the governments in these countries. In Turkey the ministry of tourism has shared a strategy for tourism in the whole country. He said that tourism can be a facilitator between communities and countries, it can lead to new ideas and shared values between cultures. It might even help in solving political conflicts and keeping peace.

Maybe countries like Spain, Italy, Croatia and the Netherlands are wise to think about adding tourism to their political agenda and think of a national strategy to keep tourists to their countries, but start marketing other parts of the country to spread the tourists across the country. Create a tourism infrastructure. In this way we can all enjoy visiting new places and still have a good quality of life in our hometown.

Sources:

Volkskrant

Katholiek

We Forum

NOS

Turkish news

A GreenDream’s Perspective: How tourism can contribute to the world’s most important goals

If you have followed the news lately you cannot help but notice that a lot has been written on tourism and sustainability, the Sustainable Development Goals (SDG) that have been set by the United Nations but most importantly the role that tourism can play in reaching these goals. Enough information to give our view on this topic, we thought.

Recently the Dutch news channel NOS reported that Africa is becoming the fastest growing destination when it comes to tourism. The most of these tourists visit the North and South of Africa (that is where the resorts are situated) which cover 64% of the total amount of tourists. You would think that most of these tourists are international but it might surprise you that 4 out of 10 tourists are from Africa itself. These regional business-, medical- and leisure trips are contributing to the growth of tourism in Africa. But why is tourism actually increasing?

Tourism as a facilitator of economic growth

In a report from the World Tourism Organization (UNWTO, 2017) on ‘tourism for sustainable development in least developed countries’ it has been mentioned that “international tourist arrivals have experienced an annual increase of around 4% since 2009” and at the moment the world’s total exports consists 7% of tourism and the world’s services 30%. Here it can be seen that tourism is very important for trade. The report also says that tourism can actually reach the goals of the SDG in 2030 when it comes to sustainable economic growth, sustainable consumption, production and also the sustainable use of the oceans and marines. This means that tourism will represent 10% (!) of the gross domestic product in the world. But it will not only contribute to these three goals, tourism ‘has the potential’ to directly and indirectly contribute to all of the SDG’s, which are 17 in total. (This would mean that all the three dimensions of sustainable development are managed: economic, social and environmental) Wow! That sounds impressive right?

Tourism: How are we doing?

The UNWTO has defined sustainable tourism as: ‘tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities’’. How is tourism doing at the moment?

  • It is providing one out of ten jobs in the world. Mostly the vulnerable young and women get into the labour market.
  • The world’s 48 least developed countries received 29 million tourists.
  • These countries see tourism as a sector that can provide them with economic development, job creation, and poverty reduction and can improve their international reputation.
  • Tourism provides foreign exchange and investment, it generates employment and business opportunities.
  • With the increase of tourists in a country the export and import of services also increases.

It can be concluded that a lot is happening in the tourism sector, especially in the least developed countries. What is needed to expand this growth?

Economic performance, policies and image.

The UNWTO has set five pillars for sustainable tourism that are most important.

·         Pillar 1- Tourism policy and governance

·         Pillar 2- Trade Investment, Data and Competitiveness

·         Pillar 3- Employment, Decent Work and Capacity Building

·         Pillar 4- Poverty Reduction and Social Inclusion

·         Pillar 5- Sustainability of natural and cultural environment

From all of the 48 least developed countries most of the countries would say that the second pillar is most important. Followed by the first. The first pillar makes countries aware of the importance of having a proper tourism strategy and a solid ministry of Tourism for example. Following these pillar Rwanda, for example, created a tourism policy for 2020. But something that gives struggles considering the second pillar ‘economic performance’ is the bad reputation that Rwanda, due to the genocide, and other countries face due to wars, social strives and poverty. The media also keeps that image alive and travel warnings from other countries make that is very hard for such a country to break this image. This means that very good marketing is needed to change this image. Easier said than done.

Skills and cultural heritage

Seeing that tourism is important in many countries, three other subjects come to mind: education and preserving cultural heritage and nature. In many of these countries there is still a gap between the skills that are required and the skills that they actually possess. When there are colleges, they do not have the qualified instructors. Also speaking different languages, most importantly English, and giving good service to customers are requirements for a good tourism sector. From a GreenDream’s perspective we would also say that is not only important to understand what ‘offering service’ is, but also understanding different cultures and seeing that every culture has different rules and manners. Another pillar, which is also perfect for tourism is the preserving of cultural heritage and nature. Many countries are protecting their wildlife and are creating more nature reserves.

What needs to happen?

Mostly everyone needs to understand the importance of tourism. It is not something that is just a fun thing, it can actually help a country grow economically, provide jobs, creating value chains, help local businesses expand and preserve nature and cultural heritage. Instead of only supporting countries with money for food, why should we not invest in tourism projects that are creating real impact in these least developed countries? Cooperation between different stakeholders, including the ones in charge for the environmental sustainability, could help tourism make a real impact in the world!

Interested how GreenDreamCompany is working on facilitating sustainable tourism and therewith make an impact? Visit our website or contact us.

Sources:

A new website for GreenDreamCompany!

The last few weeks our team has worked very hard towards a new and improved website. This website has a totally new look and provides more information on Our challenge (what are we working on?) our Ubuntu philosophy (what drives us in our work?) and furthermore we explain which different types of Value we strive to create within our projects.

In ‘I exist because of we’ you are able to meet Our team (I) and explain how we work together with partners and supporting entities in our GreenDreamGroup (We). To give you a better idea of what we are doing in our projects we explain in Our solutions how our expertise can give solutions to broad challenges and invite you to contact us with your challenge! In our portfolio we give you an insight into the projects that we work on. Have a look!

Of course we also would like everybody to be able to stay up to date. In our news updates we share information on our company and in our column a GreenDream’s Perspective we give you our view on trends and developments in the leisure and tourism industry.

Do you feel inspired? Sign up for our news updates and make sure to follow us on our journey!

Continue Reading

2017: The International Year of Sustainable Tourism!

United Nations declares 2017 as the Year of Sustainable Tourism

The United Nations has declared 2017 as the year of sustainable tourism. By doing so, they underline the fact that tourism in fact can be sustainable when operated and managed in the right way. It cannot be a coincidence that precisely this year, we will start with the development of a sustainable tourism infrastructure in Rwanda!

Creating impact

The tourism infrastructure developed in Rwanda will fall under the leisure brand: Solomon’s Hidden Treasures®. This brand introduces a totally new standard in the tourism and leisure industry as it aims to generate the largest possible impact. This implies that we consider also other types of value creation than just economic value. With our area approach our goal is to also create social, ecological and inspirational value in each of our projects.

Small is beautiful…

Years ago we have started with a relatively small project in Ethiopia, the development of one tourism destination in the surrounding of Addis Ababa. The Ethiopian government supported this project with the construction of a 60 km long concrete road towards our project area. This road increased the accessibility of the surrounding villages, which stimulated the economic development of the area. An amazing result! We however realised that the development of one project was not going to bring about a gigantic growth in tourism numbers. The socio-economic impact on a local level was significant, whereas the impact on a national level was negligible. We could do better than that!

But bigger is feasible

As we realised that the development of several destinations would make a country as a whole more attractive for tourists to visit, our focus shifted towards area development. Scaling up our approach also opened doors to cooperation with parties as: Deltares, the Worldbank, Universities and Governments, to name a few. The knowledge and advice of these organisations are very important in the professionalization of our projects and affect our credibility positively. The increase in scale has also led to the establishment of our own academy. This academy is providing employees and hired parties vocational training. Furthermore we are busy organising our value chains, to make sure our products are sourced in a sustainable way and fair way. This is something that was not feasible for one single project. This year we hope to start with the realisation of our first sustainable tourism infrastructure which will be located in Rwanda.

2017: our year!

We are ready, the UN is ready, the world is ready! Let’s take the next step!

Continue Reading

A GreenDream’s perspective: will the robot serve your breakfast?

The NHTV, with 50 years of experience in leisure and tourism and being recognised as the third World Leisure Centre of Excellence by the World Leisure Organization has got something to celebrateAnd they shared the new trends with the Industry.

NHTV is one of the educational institutes we work with on Future trends in tourism and leisure according to NHTVseveral international projects and with consultancy assignments within the industry. Students know how to find us. Our GreenDreamAcademy has NHTV represented within the board. Cooperation works from both ways, sometimes we give guest lecturers or we support as industry examiner. A win-win, so reasons enough to celebrate and feel happy together.


Are you ready for the future?

This was the question of the keynote speaker of the industry Day: Richard van Hooijdonk, trend watcher and futurist. He offered us an inspiring lecture on how technology impacts the way we live, work and do business. His statement, and I think he is right, is that everything is connected to the internet of things. With the question: ‘’are you ready for the future?” he showed the audience what we should keep in mind, concerning our future.

Within ten years we will have technology implemented within our body: opening your door and starting your car. Keys will disappear. We will have printed medicine and brain chips that control the memory.

Within the leisure sector he predicts a lot of robot technology taking over jobs. This is how it will look like in the future.

Imagine a human lookalike robot at your dinner table

No waitress, but a robot asking: ’How do you prefer your steak madam?’

Or: ‘You appreciated the Merlot last time sir, do you like it again?’ Or a warm smiling beautiful robot at the reception desk, welcoming you at your check in, making a photo of your eye: the key to your room.

It is not a game over, but IT will definitely change the game forever. It will create new business models. Traditional jobs will disappear but new ones based on technology will enter the sector. Wow, the keynote speaker was left without questions from the audience. But you could hear the industry thinking….

Other insights, new games

Besides the keynote speaker, NHTV offered the industry several signature lectures this afternoon, all inspired by technology. Here are some quotes to give you an impression of the future of leisure and tourism:

‘We are on the way to an economy of models’.
‘Imagine, with virtual reality you can go on holiday 20 times before booking via Booking.com ‘.
‘With one million bookings a year, Airbnb is, with no real estate, bigger then Hilton’
‘Small is the new big: start ups do outsourcing, so cooperate within partnerships’
‘Start-ups, also within leisure, will change the world’
‘Change is the constant factor’

 

The wakeup call: The future has started

What I have realised in the last years is that the sector indeed is looking too much inside its own compact world instead of ahead.  They are too busy with running their daily business. When the weather is good, open the terrace and put the chairs outside. If not, wait for the sun. But we must prepare for the future!

I like the idea of trend watching. As a trend watcher for business development and as developer of curriculum. Would that make us less surprised about the success of business concepts like Airbnb?

Bleep, here’s your breakfast Madame

I do not know what to think of a robot serving my breakfast. It feels strange. And within our inclusive approach we want to create real jobs for real people.  But I do know that we should have an open mind about how to shape the future of leisure and tourism industry. We are open for new and good value driven ideas and projects that will make our work better and the impact of our work bigger.