We Choose Impact Over Profit this Black Friday

Black Friday has become synonymous with consumerism on an unprecedented scale. While it’s clear that this day has a massive impact, it’s time to ask: What kind of impact do we want to make?

This year, we’re joining the B Corp community in rewriting the narrative of Black Friday. Instead of participating in a day of excess, we’re turning it into an opportunity to drive positive change. Our commitment as a B Corp has always been to put people and the planet before profit, and this Black Friday is no exception.

Making an Impact—1 kg at a Time

For every euro we donate during this campaign, 1 kg of plastic is removed from the Ganges, one of the most polluted rivers in the world.

By working with Sumthing and the B Corp community, we’re not only cleaning up our world but also inspiring a shift towards more sustainable choices. Together, we’re showing that businesses can be a force for good.

Why This Matters

Plastic pollution is one of the most pressing environmental challenges of our time. Rivers like the Ganges, are choking under the weight of plastic waste. Addressing this issue isn’t just about cleaning up—it’s about creating a healthier, more sustainable future for everyone.

And we’re not doing this alone. The B Corp community unites businesses worldwide that share a common goal: using business as a driver of impact. By aligning our efforts this Black Friday, we’re amplifying our collective power to make a real difference.

Join Us in Choosing Impact

This Black Friday, we’re inviting you to rethink your choices. Let’s show the world that a better way is possible—one where business prioritizes sustainability and responsibility over short-term gains. Are you with us?